Topline Services Ltd is a trusted Auckland-based cleaning and property maintenance company, delivering high-quality services to both residential and commercial clients. Our team specialises in a wide range of building maintenance and cleaning services — from wall and ceiling repairs to roof water blasting and post-construction deep cleans.

We are now looking for a motivated and experienced Marketing Officer to join our team and support the continued growth and development of our business.

Key Responsibilities

The successful candidate will be responsible for:

  • Developing and implementing marketing plans and promotional strategies to increase awareness of the company's property services and support business growth;
  • Conducting market research to identify customer needs, market trends, competitor activities and potential business opportunities within the residential, commercial and construction sectors;
  • Planning and coordinating advertising and promotional campaigns across digital, social media and other appropriate marketing channels;
  • Managing and regularly updating the company's website and social media platforms to promote services, completed projects and company capabilities;
  • Creating and coordinating marketing content, including promotional materials, service information, project profiles, advertisements and digital content;
  • Developing marketing initiatives targeting builders, developers, property managers, commercial clients and residential customers;
  • Supporting the promotion of the company's different service categories, including post-construction cleaning, commercial and residential cleaning, painting, landscaping and property maintenance;
  • Liaising with management and operational teams to understand current services, projects and business priorities and translate these into effective marketing activities;
  • Maintaining and analysing customer, enquiry and marketing data to assess campaign effectiveness and identify opportunities for improvement;
  • Monitoring marketing expenditure and assisting with the preparation and management of marketing budgets;
  • Building and maintaining relationships with clients, industry contacts and external marketing or advertising service providers;
  • Preparing regular reports on marketing activities, customer engagement, lead generation and campaign performance; and
  • Providing recommendations to management on marketing strategies, brand development and opportunities to expand the company's market presence.

Requirements

To be successful in this role, you must have:

  • At least a Bachelor's degree in Management or Marketing; OR At least five years of relevant work experience in marketing, business development or a closely related field.
  • Good understanding of marketing principles, market research and promotional strategies;
  • Strong communication and interpersonal skills;
  • Ability to plan and manage marketing activities independently;
  • Good organisational and time-management skills;
  • Ability to analyse market information and customer trends;
  • Familiarity with digital marketing, social media and online promotional channels; and
  • Ability to work effectively with management, operational staff, clients and external service providers.
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