My Kitchen Group Holding Limited is a New Zealand-based food and beverage group
specialising in restaurant operations, brand development and food-related businesses. The Group operates and develops multiple food and beverage brands and continues to explore new products, concepts and market opportunities across New Zealand.
Position Overview
We are seeking a Marketing Specialist to support the growth and development of our food and beverage brands.
The role is responsible for market research, marketing strategy development and promotional activities. It focuses on analysing consumer needs, market trends and competitive conditions, identifying market opportunities, and developing and implementing marketing plans to support brand growth, sales objectives and business development.

Key Responsibilities
1. Market Research and Analysis
Conduct market research on the New Zealand food and beverage sector, analyse consumer preferences, market trends, competitors and relevant market data, and identify opportunities for existing and new products and services.
2. Marketing Strategy
Develop and implement marketing strategies, promotional plans and campaigns based on market research findings and the Group’s business and sales objectives.
3. Product and Pricing Strategy
Analyse product positioning, product mix, pricing and promotional strategies, and provide recommendations to management based on consumer demand, market trends and competitive conditions.
4. Advertising and Promotion
Plan and coordinate online and offline advertising and promotional campaigns, including advertising materials, creative design, media placement, brand promotions and new product launches, within agreed budgets and timelines.
5. Marketing Performance Analysis
Analyse consumer feedback, campaign results, market data and sales performance to
evaluate marketing effectiveness and recommend improvements to future marketing
activities.
6. Brand and Business Development Support
Work closely with management and operational teams to support brand development,
new product launches and market expansion, ensuring marketing activities align with the Group’s overall business and sales objectives.

Candidate Requirements
• Bachelor’s degree or higher in Marketing, Business, Commerce, Communications or a related field.
• Good knowledge of market research, consumer behaviour, marketing strategy and promotional planning.
• Strong analytical, communication and organisational skills.
• Ability to interpret market and consumer data and provide practical marketing recommendations.
• Good understanding of the New Zealand consumer market.
• Experience in food and beverage, hospitality, FMCG or brand marketing would be an advantage.
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