Lead the six-month marketing plan to generate school leads and sustain campaigns

Marketing Lead Opportunity At Banqer

At Banqer, we believe every student should be empowered to financially thrive.

More than 750,000 students across Australasia have experienced our classroom-based financial education, brought to life through real-world financial simulations that make learning engaging, relevant, and meaningful.

We make delivering world-leading financial education easy, equipping teachers with innovative tools to deliver impactful learning experiences that prepare students for life beyond the classroom.

With education and people at our core, and technology as our enabler, we're here to create meaningful impact in communities while building a commercially strong and sustainable business.

The Role

We're looking for a Marketing Lead to join our small, collaborative team and drive Banqer's growth across Australia and New Zealand. This is a 6-month fixed-term role at 24 hours per week, running from mid-January to late July 2027 while our Marketing Lead is on parental leave.

The marketing plan and calendar for the period will be in place when you arrive, so the job is to lead the execution, keep lead flow strong through the start of the school year, and adjust the plan with the CEO when results say it needs to change.

You'll report to the CEO, work alongside our Marketing Specialist, and collaborate closely with our Sales team.

This is a hands-on role for someone who's comfortable leading the execution and doing the work. You'll roll up your sleeves and work alongside our Marketing Specialist rather than delegating and stepping back.

By the end of the term, success looks like a measurable lift in marketing-sourced leads; partner commitments delivered on time; clearer visibility of performance, along with insights into what is working / not; marketing systems and processes that remain strong; and a clean handover back to our Marketing Lead.

You'll be responsible for building demand and improving conversion, helping Banqer consistently acquire new schools and grow usage across our platforms.

We'd love to have you working from our Christchurch office, with hours that can be spread across the week to work around other commitments.

If you're excited by purposeful work, enjoy working alongside good people, and want to make a meaningful difference in education, we'd love to hear from you.

Key Responsibilities:

  • Deliver the marketing plan for the period, working with the CEO on any changes the results call for, and keep the team aligned on priorities.
  • Stay on top of trends in financial education, K–12 education, competitor activity, and regulatory change, sharing insights with Sales, Customer Success, and Product.
  • Design, execute, and optimise campaigns across event-based marketing, account-based marketing (including direct mail), community-based acquisition, and email nurture campaigns to engage and convert prospective customers.
  • Partner with Sales to design and deliver campaigns that attract and convert schools, supporting sales targets with strong lead flow and marketing enablement.
  • Strengthen Banqer's positioning and presence, clearly communicating our value and what makes us different.
  • Maintain a clear and useful content library, and oversee the creation of new content across channels to support marketing goals.
  • Complete the remaining work to embed HubSpot as Banqer's CRM, building on the lead management processes, campaign integrations, and reporting already in place.
  • Improve campaign, lead management, and content distribution processes to support scale and consistency.
  • Track and report on key marketing performance metrics, using results and feedback to refine strategies and improve conversion.
  • Support the execution of partnership deliverables and co-marketing commitments under the direction of the CEO.
  • Take a handover from our Marketing Lead before the leave starts, keep decisions and campaign results documented through the term, and hand back on their return.

In your first three months, three priorities will sit at the top of the list: getting the Term 1 campaigns for Banqer Primary and Banqer High out the door and driving lead generation through the start of the school year; keeping partner deliverables on track; and maintaining the reporting that tracks and communicates marketing performance.

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