Employment type: full-time, permanent
Hours per week: 30-40 hours per week
Number of vacancies: 1

 

We’re a growing business providing scaffolding services across Auckland region. We are looking for a Marketing Specialist to develop and implement marketing activities that promote our services, strengthen our market presence and support business growth.

 

Job description:

  • Conduct market research and analyse industry trends, customer preferences, competitor activities and construction development pipelines to identify market opportunities and assess demand for scaffolding services.
  • Analyse sales, customer and marketing data; monitor website traffic, social media performance, inquiry conversion rates and campaign results; prepare ROI reports and provide insights to support marketing decisions and business growth.
  • Develop and implement marketing strategies and promotional plans to increase brand awareness, strengthen market positioning and support business growth.
  • Provide marketing advice to management on target markets, pricing strategies, competitive positioning and appropriate marketing channels based on market research and analysis.
  • Plan and coordinate digital and B2B marketing campaigns; manage and optimise digital marketing channels by analysing audience engagement, online visibility and customer enquiries.
  • Develop and implement content marketing strategies across the company website, LinkedIn, Facebook, Google Business Profile and relevant multicultural platforms; produce promotional materials including articles, images, videos and project showcases; oversee job-site branding such as site signage and vehicle wraps.
  • Liaise with project managers and site managers to identify project achievements, service capabilities and competitive advantages, and translate project information into targeted marketing content.
  • Advise the estimating and management teams on marketing and branding elements of Tender/RFP submissions, ensuring alignment with the company's brand positioning and marketing strategy.

 

Job pre-requisites:

  • A Bachelor or above degree majoring in Marketing is required
  • Minimum of 5 years of relevant work experience in marketing may substitute the qualification
  • Strong skills in branding, content creation, and social media management
  • Proficiency with design tools and digital marketing platforms
  • Excellent communication, creativity, and analytical skills

Employer Request: “We prefer a video profile with your application - it helps us get to know you better and may increase your chances of being shortlisted.”

Employer Questions

Your application will include the following question(s):

  • What's your current visa status?
  • Do you have a bachelor degree or above in Marketing?
  • How many years of experience in Marketing do you have?
  • What's your expectation of hourly rate?
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