Marketing Manager

The Marketing Manager is responsible for planning, developing, coordinating and implementing marketing activities to promote Vertu Equipment’s machinery, heavy-duty trucks, spare parts, servicing and after-sales support.

Working under the direction of the Sales and Marketing Director, the Marketing Manager is the company’s sole dedicated marketing professional and is responsible for the day-to-day execution and coordination of its marketing function. The role is to support business development initiatives, generate qualified sales enquiries, strengthen customer relationships and increase market awareness of the company’s products and services.

The position combines marketing planning, market research, digital marketing, promotional campaign management, content development and marketing performance analysis to support the company’s sales objectives and business growth in the New Zealand heavy equipment, construction and transport markets.

To be qualified for this role, you need to have:

• At least 3-year industry experience, or holding a relevant bachelor's degree
• Strong written and verbal communication skills
• Effective market research, analytical and reporting skills.
• Ability to plan, coordinate and deliver multiple marketing activities independently.
• Good digital marketing and content development capabilities.
• Strong organisational skills and attention to detail.
• Ability to work collaboratively with sales personnel and management.
• Commercial awareness and an understanding of customer acquisition and lead generation.
• Ability to manage external suppliers and coordinate marketing projects within approved budgets.
• Proactive approach to identifying marketing opportunities and improving campaign effectiveness.

If this sounds like you, please apply today.