Sales and Marketing Manager

Company introduction

Tai Ping Newmarket, operated by MARIE LIMITED, is an Asian grocery supermarket located in the heart of Newmarket, Auckland, New Zealand. We offer a wide selection of fresh produce, meat, seafood, Asian groceries, snacks, beverages, frozen foods and everyday essentials. Our supermarket serves the local community with quality products, competitive prices and convenient shopping options. We aim to bring authentic Asian flavours and popular products to customers from diverse cultural backgrounds. We are also developing our online retail and delivery services to make everyday grocery shopping easier and more accessible. To support our continued business growth and strengthen our market position, we are seeking a Sales and Marketing Manager to lead our sales and marketing activities and maximise the performance of our supermarket retail business.

About this role

We are seeking a Sales and Marketing Manager to lead and coordinate our sales and marketing activities across our supermarket retail operations. The successful candidate will be responsible for developing sales and marketing strategies, setting sales targets, directing promotional activities, strengthening brand recognition and customer loyalty, and identifying opportunities to increase sales across our in-store and online channels. The role will also involve monitoring sales performance, coordinating with relevant internal teams and implementing strategies to strengthen the company's competitive position and reputation in the grocery retail market. 

Main duties of this role:

• Analyse sales records, customer purchasing patterns, competitor pricing, and market trends across grocery product categories to identify growth opportunities, assess demand for Asian grocery products and determine priorities for sales and marketing activities.
• Develop and implement annual and seasonal sales and marketing plans, establish sales targets for relevant product categories and retail channels, prepare marketing budgets and performance indicators to maximise sales revenue and improve market share.
• Direct the development and implementation of sales strategies, including product assortment, pricing, discount structures, seasonal promotions, and work with relevant teams to improve sales performance, attract new customers and increase repeat purchases.
• Plan and direct promotional campaigns for grocery products, new product introductions and seasonal events, overseeing in-store displays, promotional materials, social media communications and online offers to increase product awareness and reach a wider customer base.
• Develop and implement brand positioning and customer loyalty strategies, including targeted product promotions and customer engagement initiatives, to strengthen brand image and building long-term brand loyalty among existing and potential customers.
• Coordinate with purchasing, import, merchandising and store operations teams to align product availability, stock levels, pricing and promotional schedules with sales forecasts and customer demand, and to ensure that marketing activities can be supported by available products.
• Review sales revenue, product category performance, promotional results, marketing expenditure and customer feedback to assess the effectiveness of sales and marketing activities, prepare management reports and adjust strategies to improve commercial results.
• Develop and implement strategies to build and maintain the company's image and reputation among customers, business partners and the wider public through brand communications, customer engagement, product promotion and initiatives that support customer satisfaction and long-term loyalty.

Pay rate: minimum $ 70.00/hour-maximum $ 75.00/hour

Guaranteed hours of work per week: minimum 30 hours

Requirements for the job:

• A bachelor's degree or higher qualification in Marketing, Business, Commerce or a related field, or a minimum of five years of relevant work experience.
• Knowledge of sales strategy development, marketing planning, market research, brand development, promotional campaigns and customer relationship management.
• Strong commercial, analytical, communication and organisational skills, with the ability to evaluate sales performance, manage marketing resources, coordinate cross-functional activities and develop strategies to increase revenue and customer loyalty.