Key Responsibilities

1. Market Research and Analysis

  • Conduct market research to identify potential customers, emerging market opportunities, and industry trends.

  • Analyse customer demographics, purchasing behaviour, preferences, and market demand.

  • Monitor competitors' marketing activities, pricing strategies, and market positioning.

  • Collect and interpret market data to support business planning and marketing decisions.

2. Marketing Strategy and Planning

  • Develop and implement marketing strategies to increase brand awareness, customer engagement, and business growth.

  • Prepare marketing plans, promotional schedules, and campaign budgets in accordance with business objectives.

  • Identify suitable target markets and recommend effective marketing and promotional approaches.

  • Evaluate marketing opportunities and provide strategic recommendations to management.

3. Advertising and Promotional Campaigns

  • Plan, coordinate, and implement advertising and promotional campaigns across appropriate marketing channels.

  • Develop campaign objectives, promotional messages, and marketing materials consistent with the company's brand identity.

  • Coordinate with external designers, advertising agencies, and other marketing service providers when required.

  • Monitor campaign performance and recommend improvements to maximise marketing effectiveness.

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