Develop and execute Millie Moon marketing plan to grow US & Canada sales

Marketing Manager

We're growing Millie Moon in the US and looking for a Marketing Manager to lead some of the brand's biggest growth levers: Target and around 30 more US retailers, licensing, training pants, brand fame moments and expecting mums. You'll own the plan, the budget and the results, and you'll wake up every day asking one question: how do we grow Millie Moon in the US? You're consumer-obsessed, commercially sharp and at your best when you're turning real parent insight into sell-through.

This is a seat with real ownership. You'll be the marketing lead Target knows and trusts, take what works there and scale it across a growing network of US retailers, and win parents before their baby even arrives. You'll set the audience strategy, own the budget and connect every dollar to brand and business outcomes, working side by side with Sales, Commercial, Product, Design, Content and Digital. You'll lead and grow a team of your own, build the playbooks the US business runs on, and shape how a fast-growing brand wins with American parents.

You'll help us grow by:

  • Owning Millie Moon marketing at Target: annual plan, range reviews, business reviews and in-store activation
  • Partnering with Sales and Digital on Roundel retail media and trade activity, and recap results back to Target
  • Growing distribution, visibility and sell-through across around 30 more US retailers with scalable playbooks
  • Growing our licensed range and training pants: always-on content, retail activation and fan moments that drive trial and repeat
  • Winning expecting mums before baby arrives, through baby registries, prenatal and parenting apps, hospitals and baby shows
  • Planning and delivering brand fame moments that get US parents talking about Millie Moon
  • Writing insight-led briefs for creative, content, media and PR partners, then holding the work to account
  • Owning the budget: making the investment calls, linking activity to sell-through and keeping testing to get better
  • Leading and coaching your team, removing blockers and building the processes that help the US business scale

What helps you win here:

  • 5+ years in brand marketing, including 2+ years as a Marketing Manager in FMCG, baby, personal care or consumer goods
  • A track record of growing brands with major retailers: retail media, in-store activation and measurable commercial results after launch
  • Strong consumer insight skills: you commission research, segment audiences and sharpen positioning, not just read the data
  • Commercial fluency: you own budgets, make investment recommendations and partner confidently with Sales, Finance and retailers
  • Experience leading and coaching people: you set clear expectations and build high-performing teams

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won't find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

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