Over the next few years, the Company plans to seek equity investment, expand its business, and work toward an eventual public listing. A Marketing Officer is required to play an essential role to help the company achieve its strategic and business objectives. Reporting directly to the Director, you will identify market opportunities and develop plans and coordinate marketing activities that promote the company’s concrete products and services, strengthen brand awareness and support business growth.

The Marketing Officer will identify market opportunities, develop marketing plans and coordinate activities that promote the company’s concrete products and services, strengthen brand awareness and support business growth.

Key Responsibilities

1.      Identify and evaluate market opportunities within the New Zealand concrete industry by researching customer needs, industry trends and competitor activities.

2.      Develop marketing plan and coordinate the creation of marketing materials, including promotional content, digital content, videos and social media assets.

3.      Implement marketing campaigns with management to increase brand awareness and communicate the benefits of the company’s concrete products and services.

4.      Analyse customer feedback, enquiries and available sales information to understand customer preferences and recommend suitable marketing approaches.

5.      Provide recommendations on product positioning, pricing and promotional opportunities based on market research and customer requirements.

6.      Plan and manage website and social media content to showcase the company’s products, project experience and service capabilities.

7.      Coordinate marketing activities for new products and services, industry events and business partnerships.

8.      Review marketing results and customer enquiries and suggest improvements to future marketing activities.

About You

·       A bachelor’s degree or higher in Marketing, Business or a related field.

·       An understanding of marketing principles, market research and brand communication.

·       Familiarity with social media platforms, digital marketing and content creation.

·       Good communication skills in English and Mandarin.

·       Strong organisational skills and the ability to work with internal teams and external partners.

·       An analytical and creative approach to developing practical marketing ideas.

·       A proactive attitude and willingness to learn about the concrete and construction industry.

 

Eligibility

Applicants must be legally entitled to work in New Zealand.

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