Digital Marketing Specialist

Company Overview:

Webzilla is a leading digital marketing agency based in New Zealand, serving clients across New Zealand, Australia, China, the United States, the United Kingdom, Singapore, and Canada. As a Google Premier Partner, we rank among the top 3% of agencies in Oceania, offering a comprehensive range of digital marketing services, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, email marketing, and web development. Our mission is to deliver data-driven marketing solutions that maximize our clients’ online presence and drive business growth.

Job Description:

We are looking for a Digital Marketing Specialist who will be responsible for developing, implementing, and optimizing multi-channel digital marketing campaigns. The ideal candidate will be highly analytical, creative, and strategic, with experience in digital advertising, SEO, and performance marketing.

Key Responsibilities:

• Develop and execute data-driven digital marketing strategies to enhance brand awareness and customer acquisition.

• Plan, manage, and optimize PPC campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, and Amazon Ads to maximize ROI.

• Conduct SEO analysis to improve organic search rankings, optimize on-page and off-page SEO elements, and execute link-building strategies.

• Analyze website traffic and user behavior using Google Analytics, Google Tag Manager, and other analytics tools to generate insights and improve campaign performance.

• Create and manage email marketing campaigns, including automation, segmentation, and A/B testing.

• Develop compelling content strategies in collaboration with designers and content creators to drive engagement and conversions.

• Monitor and report on campaign performance metrics, providing actionable insights and recommendations.

• Stay updated with the latest digital marketing trends, algorithm changes, and emerging platforms to enhance marketing effectiveness.

• Liaise with clients to understand their business objectives and provide expert digital marketing solutions.

Days required and hours per week: 30 hours per week, from Monday to Friday 

Skills & Qualifications:

• A Bachelor’s degree in Marketing, Digital Media, Business, or a related field.

• At least 2 years of experience in digital marketing, with a strong focus on SEO, SEM, PPC, and performance marketing.

• Proficiency in Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising platforms.

• Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and marketing automation tools (e.g., HubSpot, Mailchimp).

• Ability to analyze complex marketing data and translate it into actionable strategies.

• Excellent project management and communication skills, with experience handling multiple campaigns simultaneously.

• Knowledge of HTML, CSS, or WordPress is a plus but not mandatory.

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