We are a well-established massage business with two stores, dedicated to providing high-quality relaxation and therapeutic massage services. To expand our customer base and strengthen our brand, we are looking for a creative, proactive Marketing Officer to take charge of both online and offline marketing initiatives. Starting pay offered from $26-$35 hourly will be fixed according to the skills and experience for 30 hours a week. However, this will be reviewed periodically. Any overtime will be paid as per above payrate. In this position, you will be responsible for the following duties:

1. Online Marketing

Manage and regularly update the business’s social media platforms (e.g., Facebook, Instagram, Xiaohongshu/WeChat, etc.) with engaging videos and image posts;

Plan and execute online promotions and campaigns (e.g., holiday specials, giveaways, share-to-win activities);

Create attractive marketing materials and graphics (using tools like Canva);

Write catchy and informative copy for posts, ads, and promotions;

Collaborate with online influencers (KOLs) for brand promotion;

Monitor performance metrics such as reach, engagement, and conversion rates to improve strategies;

Respond to online messages, comments, and reviews to maintain a positive brand image;

Manage and update the business’s Google listings, upload photos, and respond to customer feedback.

 

2. Offline Marketing

Organise and participate in local promotional events (e.g., markets, pop-ups, trial massage sessions);

Design and distribute flyers, vouchers, posters, and other promotional materials in target areas;

Build partnerships with nearby businesses for joint promotions and cross-referrals;

Support in-store marketing activities and seasonal decorations to enhance customer experience;

Collect customer feedback and assist in improving client satisfaction and loyalty;

Help plan offline loyalty programs and client engagement campaigns (e.g., stamp cards, referral discounts).

 

Qualification requirements:

1.      Proven experience of five years’ experience in marketing, communications, or a related field. Alternatively, a bachelor of above qualification in relevant majors, such as marketing.

2.      Interest or experience in wellness, beauty, or massage industries is a plus.

3.      Familiarity with social media platforms and content creation.

4.      Good design and copywriting skills.

5.      Creative, organised, and capable of working independently.

6.      Fluency in English and another Asian language is preferred.

7.      The successful candidate must have no criminal convictions.

 

To apply, please send your resume and cover letter to us. Please include your visa type and expiration date in the application if you are a temporary New Zealand visa holder.

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