Drive Marketing & Communication Functions • Step up to a management role PBO Group is proud to be one of New Zealand’s largest independent optometry groups. Locally owned and entirely independent, they have remained committed to their autonomy in the ever-evolving landscape of New Zealand optometry. Their core purpose is clear; to improve lives by providing the best vision solutions available.
An opportunity has arisen for a proactive and innovative professional to shape and deliver the organisation’s marketing strategy and communication initiatives.In this pivotal role, you will report directly to the CEO and be a key member of the senior leadership team. You will be responsible for:
Developing and implementing a cohesive brand strategy
Ensuring strengthened brand awareness and optimisation
Planning and delivering the annual marketing calendar
Engaging with suppliers and merchandisers to support the PBO brand
Assisting with the delivery of internal and external communications
Building and managing strong relationships with key media platforms
Overseeing all social media channels and creating engaging content
Developing targeted campaigns to promote services, new product launches and seasonal offers
Establishing partnerships with local businesses, schools and community organisations to increase brand awareness
Monitoring, analysing and reporting on key marketing metrics
Preparing and presenting monthly marketing reports and recommendations to the senior management team
To be successful, you will demonstrate;
3+ years’ experience in marketing & communications roles.
A tertiary qualification in marketing or business management
Proficiency in consumer brand development and campaigns
High levels of innovation and creativity
An understanding of digital analytics and data
This is the ideal position for a talented individual to take the next step into a marketing and comms management position, whilst retaining the hands-on day to day responsibilities. Strong support and guidance will be provided for the successful person to develop and grow their career.If you are ready for the next step in your career, we would love to hear from you.