Island Getaway Tours is seeking an experienced Marketing Specialist with a strong understanding of the Bay of Islands tourism landscape to lead and execute our marketing initiatives that support our brand growth, customer engagement, and business performance.


A unique opportunity for a marketing professional who lives and breathes the Bay of Islands - someone who understands the region, its key visitor markets, seasonal patterns, and the tourism
operators.

Job Type: Full-time, permanent role (minimum 30 hours per week)
Location: Paihia, Northland

Key Responsibilities

    • Develop and implement comprehensive marketing strategies across digital, social media, website, email, and print platforms.
    • Plan, create, and manage engaging content—particularly short-form video and imagery—for use across social media, with a focus on audience engagement and brand consistency.
    • Oversee the maintenance and optimisation of the company website, including content development, layout design, and SEO.
    • Conduct ongoing market research and customer analysis to identify emerging trends, visitor preferences, and competitive positioning.
    • Monitor and benchmark competitor offerings, pricing, and promotions to ensure market competitiveness.
    • Build and maintain effective relationships with local accommodation providers, tourism businesses, and travel distribution partners—including cruise ship operators.
    • Design and produce marketing materials such as brochures, signage, and promotional collateral, ensuring alignment with brand standards.
    • Track and report on campaign effectiveness using digital analytics tools, with actionable recommendations for continuous improvement.
    • Collaborate with operational staff to support on-board content creation, product development, and delivery of consistent brand messaging.
    • Represent the business at industry events, promotional activities, and trade engagements as required.

Required Experience and Skills/Qualification

    • Bachelor's degree in Marketing, Communications, Tourism or related; OR minimum 3 years of experience in a marketing role (preferably within the marine tourism industry, but not mandatory).
    • In-depth understanding of the Bay of Islands tourism landscape, including seasonality, visitor demographics, and key operators. 
    • Demonstrated proficiency with social media marketing, including video content production and community management.
    • Strong copywriting, design, and visual storytelling skills.
    • Proficiency in website content management and familiarity with basic analytics tools (e.g., Google Analytics, Meta Business Suite).
    • Strong organisational and time management skills with the ability to work independently and take initiative.
    • Available to work most weekends, public holidays and peak tourism periods.
    • Legal right to work in New Zealand.

About Us
Island Getaway Tours is a locally owned and operated marine tourism business offering scenic
cruises and private charters throughout the Bay of Islands. With a strong focus on authenticity,
environmental stewardship, and guest satisfaction, we pride ourselves on delivering premium, personalised experiences on the water.

To Apply:
Please submit your CV and a cover letter outlining your experience, local knowledge, and interest
in the role and your current visa status in New Zealand.

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