Job Title: Digital Marketing Specialist
Location: Christchurch
Company: Spicy Maggie Ltd
Employment Type: Permanent Full-time

About Us:
We are a fast-growing short-term property management company, specialising in the management and marketing of Airbnb and other short-stay rental properties. Our mission is to maximise occupancy and returns for property owners while providing an exceptional experience for guests. We are looking for a creative and data-driven Digital Marketing Specialist to join our team and help drive growth across all channels.

Key Responsibilities:

  • Plan, develop, and execute digital advertising campaigns to drive occupancy, support leasing targets, and promote our property portfolio
  • Advise management on online marketing strategies to reach key target markets and build brand awareness
  • Coordinate the production of digital content including artwork, videos, and media placement, ensuring projects are delivered on time and within budget
  • Collect and analyse data such as booking patterns, website traffic, and conversion rates to identify consumer trends and predict seasonal demand
  • Conduct market research to identify new market opportunities for property management services and rental properties.
  • Support business development through the implementation of marketing plans and digital promotions that align with company goals
  • Manage SEO, SEM, social media accounts, email marketing, and property listing platforms to ensure consistency and engagement
  • Provide insights and recommendations on services provided, pricing strategies, promotional activities, and channel optimisation
  • Monitor marketing initiatives and provide regular performance reports.
  • Collaborate with the property management and operations teams to ensure accurate reporting and alignment across platforms

Requirements:

  • A bachelor’s degree in digital marketing or data science is preferred, other related fields such as communication or business are also accepted; or at least 5 years of relevant experience.
  • Advanced analytical skills and proficiency in tools such as Google Analytics, Python, Excel, and dashboard software.
  • Excellent communication skills
  • Ability to work independently and manage multiple campaigns across platforms.
  • Mandarin speaking is a plus, as the majority of our clients are Chinese.

Why Join Us?

  • Be part of a growing company with a collaborative and innovative team
  • Work in a dynamic industry with flexibility and room for creativity
  • Opportunity to make a real impact using both your creativity and analytical skills

The employee will work for a minimum of 30 hours per week and must be available to work on weekends. The hourly rate ranges from $30 to $35. Candidates must have legal working rights in New Zealand.

 

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