Marketing Specialist

About Us
L&Z Trades company Limited trading as Motor Import Group is a trusted name in quality used cars across Christchurch, operating two conveniently located yards — one on Moorhouse Avenue and one on Lincoln Road. We offer an extensive selection of petrol, diesel, hybrid, and electric vehicles, catering to a wide range of preferences. Our business goes beyond vehicle sales, providing customers with mechanical breakdown insurance options, competitive finance packages, and personalised service that builds lasting relationships.

About the Role
We are seeking a Marketing Specialist to strengthen our market position and attract new customers to both of our Christchurch yards. The successful candidate will be responsible for developing and executing marketing strategies that increase foot traffic, generate high-quality leads, and promote our diverse vehicle range — from efficient hybrids and electric cars to powerful diesel and petrol models.

This is a full-time position, working 40 hours per week from Monday to Friday, with annual salary in the range of NZ$70,000 – 72,000.

Key Responsibilities

·       Research and analyse local market trends, competitor activities, and customer behaviour to inform marketing strategies.

·       Develop and implement targeted marketing campaigns across digital, social media, print, and in-yard promotions to increase sales and brand awareness.

·       Create compelling content highlighting our wide vehicle range, warranty benefits, and financing options.

·       Coordinate promotional events, seasonal sales, and sponsorships to increase community engagement.

·       Manage media relationships, partnerships, and third-party marketing suppliers.

·       Monitor and report on campaign performance, providing recommendations for optimisation.

·       Ensure consistent brand messaging and high-quality creative across all touchpoints.

·       Support new product/service launches, such as extended warranty upgrades and financing packages.

Skills and Experience Required

·       Bachelor’s degree or higher in the field of Marketing or Communications.

·       Minimum 6 months of experience in a marketing specialist or similar role, ideally in retail, automotive, or consumer goods sectors.

·       Strong understanding of marketing principles, customer acquisition, and brand positioning.

·       Proficiency in digital marketing tools, advertising platforms, and analytics (e.g., Google Analytics, Tiktok, Xiaohongshu, wechat, facebook).

·       Proven track record of delivering marketing campaigns that generate measurable results.

·       Excellent written and verbal communication skills with the ability to adapt to various audiences.

·       Strong organisational and project management skills.

·       Creative, strategic thinker with the ability to translate ideas into impactful campaigns.

How to Apply
Please send your CV and cover letter detailing your relevant experience and why you would be a great fit for this role and whether you have legal permit to work in New Zealand. Only shortlisted candidates will be contacted.