Marketing Specialist

About Us:

Located in Newmarket, Forma Property Management Ltd is specialised in property management, dedicated to providing exceptional services to property owners, tenants, and the broader community. We’re looking for a creative and strategic Marketing Specialist to drive our marketing initiatives, strengthen our brand presence, and support business growth objectives.

Key Responsibilities:

·      Plan, develop, and execute advertising policies and campaigns to drive occupancy, support leasing targets, and promote our property portfolio.

·      Advise the director and clients on tailored advertising strategies to effectively reach target markets and increase consumer awareness of our properties and services.

·      Coordinate production for advertising efforts and activities to showcase properties within time and budget constraints.

·      Organize open home, tenant appreciation events, and virtual tours to engage potential tenants.

·      Conduct market research to assess local market demand, tenant demographic trends, and competitive landscape within the real estate and property management sectors.

·      Collect and analyze data to identify market opportunities for property management services and rental properties.

·      Support business development by preparing and executing marketing objectives and programs that align with company goals.

·      Identify key elements of marketing such as service positioning, pricing strategies, and promotional activities to maximize brand reach.

·      Develop and manage marketing content for social media platforms, including updating property listings and managing social media accounts.

·      Analyze digital marketing data to assess campaign performance and recommend updates to optimize SEO to increase visibility for properties.

·      Monitor marketing initiatives and provide regular performance reports.

·      Apply statistical modelling and data analysis to forecast the impact of pricing strategies on occupancy and profitability.

Requirements:

• A bachelor’s degree or at least 5 years of relevant experience
• Excellent English writing and verbal communication skills
• Strong interpersonal skills, creative problem-solving ability, and analytical thinking
• Ability to collaborate effectively across teams and manage multiple projects within deadlines
• Being able to speak Mandarin is preferable

What We Offer:

• Competitive salary
• Flexible working environment
• Opportunity for growth within a fast-paced, supportive team environment

The employee will work for a minimum of 30 hours per week and must be available to work on weekends when required. The hourly rate ranges from $30 to $35. Candidates must be New Zealand citizens or residents. Only successful candidates will be contacted.