What you'll need to succeed:
• Honest, reliable, hardworking with a 'can do' attitude and willing to learn.
• Passion for the industry
• 5 years relevant work experience is required.
The role will include, but not be limited to:
• Create brand guidelines, vision, and value propositions to ensure consistency and market relevance.
• Market Research: Analyze consumer behavior, track market trends, and monitor competitors to identify opportunities and threats.
• Develop and implement advertising, promotional, and communication strategies to enhance brand visibility and engagement.
• Contribute to new product launches, pricing strategies, and product development based on market insights.
• Create and manage budgets for advertising, promotional activities, and other branding initiatives.
• Evaluate the success of brand initiatives by tracking key metrics, such as customer satisfaction and sales targets, and report findings to management.
• Work with teams in marketing, design, and product development to shape brand strategy and ensure a unified brand voice.
• Ensure that the brand's message is consistent across all communication channels and platforms.