General Manager

We are seeking an experienced and strategic General Manager to lead all aspects of the company’s operations. This key leadership role will be responsible for driving performance across production, sales, finance, and administration, ensuring that Brothers Aluminium continues to grow profitably and maintains its standing as an industry leader.

Position Overview

The General Manager (GM) oversees all day-to-day business operations and long-term strategic direction of the company. Reporting directly to the Directors, the GM will be responsible for managing resources, improving operational efficiency, ensuring product quality, developing business opportunities, and leading a team of department managers and staff toward shared company goals.

Key Responsibilities

Strategic Leadership

• Develop and implement the company’s strategic business plans, annual goals, and operational priorities.
• Identify new business opportunities, market trends, and expansion areas to strengthen the company’s market position.
• Collaborate with the Directors on strategic decisions and long-term planning.
• Lead organizational change initiatives to improve productivity, efficiency, and innovation.

Operations & Production Management

• Oversee all aspects of production, ensuring efficiency, quality control, and on-time delivery of aluminium products.
• Optimize workflow, resource utilization, and production scheduling to maximize output and minimize waste.
• Implement continuous improvement initiatives and lean manufacturing principles to enhance operational performance.
• Ensure maintenance of machinery and equipment in coordination with the engineering and maintenance teams.
• Monitor inventory levels, procurement, and supply chain performance to maintain smooth operations.

Sales, Marketing & Customer Relations

• Drive business growth through effective sales and marketing strategies targeting both B2B and B2C markets.
• Build and maintain strong relationships with key clients, distributors, contractors, and suppliers.
• Oversee pricing strategies, quotations, and tender submissions to maintain competitiveness and profitability.
• Ensure high standards of customer service, handling major client accounts and resolving escalated issues.

Financial & Performance Management

• Develop and manage annual budgets, forecasts, and financial performance reports.
• Monitor key performance indicators (KPIs) across all departments to ensure operational and financial targets are met.
• Implement cost control measures and improve overall financial efficiency.
• Work with the finance team to ensure accurate reporting, cash flow management, and compliance with accounting standards.

People & Culture

• Provide leadership and guidance to departmental managers and staff, fostering a positive and results-driven workplace culture.
• Conduct performance evaluations, identify training needs, and promote professional development across the team.
• Promote teamwork, accountability, and effective communication within the company.
• Ensure compliance with employment laws, health and safety regulations, and company policies.

Health, Safety & Compliance

• Ensure all company operations adhere to health, safety, and environmental standards.
• Promote a strong safety culture throughout the workplace.
• Review and enforce compliance with relevant legislation, industry standards, and quality certifications.

Skills & Qualifications

• At least a Master’s degree in Business Administration, Engineering, Operations Management, or a related field AND
• At least 5+ years of experience in a senior management or general management role, preferably within the manufacturing industry.
• Proven experience overseeing production, sales, and business operations at a senior level.
• Strong leadership, interpersonal, and team management skills with the ability to inspire and motivate staff.
• Sound financial acumen and experience in budgeting, forecasting, and cost control.
• Excellent strategic thinking, decision-making, and problem-solving abilities.
• Strong customer focus with demonstrated success in business growth and client retention.
• Proficiency in business management software and ERP systems is advantageous.