Marketing Specialist – Nepal Market

We are seeking a motivated and experienced Marketing Specialist to lead our business development and marketing efforts in the Nepalese market. This is a key role within our international team, responsible for driving brand visibility, generating qualified leads, supporting client conversion, and developing strategic partnerships across Nepal.

You will work closely with our team, managing digital marketing campaigns, social media channels, and client consultation for prospective students and families considering New Zealand as their study or migration destination.

Marketing Campaigns

•       Plan and execute targeted marketing campaigns for prospective clients in Nepal across digital and offline channels

•       Develop creative content and promotional materials tailored to the Nepalese audience, including video scripts, social posts, and student testimonials

•       Monitor, analyse, and report on campaign performance and effectiveness

Social Media Management

•       Manage and grow Choose New Zealand's social media presence in the Nepal market (Facebook, Instagram, TikTok, YouTube, and other relevant platforms)

•       Create engaging content, respond to enquiries, and build an active online community

•       Track social media trends, competitor activity, and platform algorithm changes

Lead Consultation & Conversion

•       Respond promptly to leads and enquiries from prospective students and sub-agents

•       Provide accurate guidance on New Zealand education pathways

•       Build relationships with prospective clients and convert leads through structured consultation processes

Ongoing Client Support

•       Maintain communication with clients post-enrolment to ensure a positive experience

•       Address client concerns, provide updates, and act as a trusted point of contact

Business Partner Development

•       Identify and establish relationships with sub-agents, schools, and education partners in Nepal

•       Maintain and strengthen existing partner relationships

•       Represent Choose New Zealand at education fairs, events, and networking opportunities in the region

Reporting & Collaboration

•       Prepare regular reports on market activity, leads, conversions, and campaign results for senior management

•       Collaborate closely with the Auckland-based team and other international offices

Minimum Qualifications & Experience

•       A relevant tertiary qualification in Marketing, Business, International Education, Communications, or a related field; OR a minimum of 3 years relevant work experience in lieu of formal qualifications

•       Demonstrated experience managing social media channels and digital marketing campaigns

•       Experience working with South Asian student markets, with a strong understanding of the Nepalese education and migration landscape highly desirable

Skills & Attributes

•       Excellent written and verbal communication skills in English; Nepali language proficiency

•       Proficient in digital marketing tools, CRM platforms, and social media management

•       Self-motivated, results-driven, and able to work independently across time zones

•       Strong relationship-building skills with students, families, and business partners

•       Cross-cultural communication skills and cultural awareness of both New Zealand and Nepalese contexts

To apply, please send your CV and a cover letter outlining your relevant experience and why you are the right fit for this role to: [email protected]

Please include "Marketing Specialist – Nepal" in the subject line of your application.

Applications close on 6 March 2026. Only shortlisted candidates will be contacted.