Position Summary
We are seeking a motivated and experienced Marketing Officer to support the company’s business growth through strategic marketing initiatives, with a particular focus on digital and social media marketing. The successful candidate will be responsible for planning, implementing, and managing marketing campaigns aimed at increasing brand awareness, customer engagement, and client acquisition.

Key Responsibilities


Develop and implement digital marketing strategies aligned with business objectives.


Manage and maintain social media platforms, including TikTok, Facebook, Instagram, and other relevant channels.


Create and coordinate marketing content, including promotional materials, videos, and online campaigns.


Monitor marketing performance metrics and analyse campaign effectiveness.


Conduct market research to identify trends, customer preferences, and opportunities for business growth.


Coordinate marketing activities with internal teams to support promotions and events.


Maintain brand consistency across all marketing channels.


Requirements


At least three (3) years of relevant experience in marketing, digital marketing, sales, or related fields; OR


A Bachelor’s degree or higher qualification in Marketing, Commerce, Business, or a related discipline.


Strong understanding of digital marketing tools and social media platforms.


Excellent communication and organisational skills.


Ability to work independently and manage multiple projects.

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