Marketing Specialist

Job Description

New Zealand Live Fish Market Ltd is New Zealand’s leading seafood wholesaler and retailer supplying premium live and fresh seafood products to domestic and international markets. We are seeking a full-time Marketing Specialist to support the development and management of our marketing activities across our key international regions. This role focuses on market research, marketing strategy implementation, and the coordination of promotional activities related to our seafood products and international market development.

The successful candidate will work closely with senior management to strengthen brand presence, support customer engagement, and contribute to sustainable business growth in our strategic target markets.

Key Responsibilities

• Plan, develop and implement marketing strategies to support the promotion of seafood products in international markets

• Research and analyse market potential, customer demand, and competitor activity within the global seafood sector to identify new business opportunities.

• Analyse consumer patterns and preferences in target regions to advise management on product mix, pricing strategies, and seasonal promotions.

• Support business growth by promoting our products and services through coordinated marketing campaigns and international trade events.

• Coordinate marketing campaigns and trade marketing activities to support brand awareness and market growth

• Prepare marketing materials, reports, and presentations for internal and external use.

• Liaise with internal teams and external service providers to support marketing initiatives.

• Maintain and manage customer databases, market information, and marketing documentation

• Monitor and evaluate the effectiveness of marketing activities and recommend improvements

• Support brand positioning and ensure marketing activities align with company objectives

• Ensure marketing activities comply with relevant regulations and company policies

What We're Looking For

• Minimum 3 years of relevant experience, OR Relevant qualification in Marketing, Business, Economics, or related fields

• Deep understanding of diverse business cultures and market practices within our key regional hubs (e.g., East Asia and Southeast Asia) is highly desirable

• High attention to detail and accuracy

• Ability to work in a multifaceted environment and manage multiple priorities

• Excellent communication, organisation and project coordination skills

• Ability to work independently and collaboratively within a team

What We Offer

• Stable full-time position in a growing seafood company.

• Friendly team environment.

• Ongoing training and support.

• Employee discount.

Applicants must hold New Zealand residency or a valid NZ work visa.

How to Apply

If you would like to join a growing company and be part of our team, please send your CV outlining your relevant experience. Only shortlisted candidates will be contacted for an interview.