Marketing Specialist

Position Overview

Project Driving Auto Limited is a leading automotive service provider delivering vehicle maintenance and repair solutions across Auckland. We are seeking a strategic, creative, and results-driven Marketing Specialist to develop, coordinate, and implement marketing strategies that strengthen brand awareness, drive customer acquisition, and support business growth.

This role plays a central part in identifying market opportunities, advising management on promotional strategies, and ensuring marketing initiatives are data-driven, targeted, and aligned with business objectives.

Key Responsibilities

• Conduct market research to identify customer trends, competitor activities, and emerging opportunities in the automotive service industry, collecting and analysing statistical and consumer data.

• Advise management on advertising strategies, promotional campaigns, and marketing approaches to effectively reach target audiences and promote Project Driving Auto Limited’s vehicle maintenance and repair services.

• Plan, develop, and coordinate comprehensive marketing campaigns across multiple channels, including digital, print, social media, and email, ensuring alignment with strategic objectives and budget constraints.

• Develop and review marketing plans, including pricing strategies, service positioning, service offerings, and promotional activities, to maximize customer engagement and business performance.

• Coordinate production of marketing and advertising content, including copywriting, visual materials, videos, and media placement, ensuring quality, timeliness, and consistency.

• Monitor campaign performance, analyse engagement metrics, customer acquisition data, and other relevant statistics, and prepare reports with actionable recommendations to optimize future strategies.

• Research potential demand for new services or service packages, interpreting consumer preferences and predicting future trends to inform marketing initiatives.

• Manage content creation and updates for the company website, social media platforms (Facebook, Instagram, Xiaohongshu), newsletters, and other digital channels.

• Build and maintain relationships with local partners, suppliers, community organizations, and industry stakeholders to enhance brand visibility and support promotional activities.

• Advise on all elements of marketing strategy, including service mix, pricing, advertising, sales promotion, distribution channels, and digital marketing optimization.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Proven experience in a marketing role; experience in automotive or service industries is highly desirable.

• Strong understanding of digital marketing tools, including social media management, SEO/SEM, email marketing, and online analytics.

• Excellent written and verbal communication skills.

• Strong organisational and project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.

• Creative thinking and problem-solving abilities, with a focus on achieving measurable results.

• Knowledge of the New Zealand market, automotive sector, and local consumer behaviour is highly desirable.

Location: Auckland
Employment Type: Full-time, Permanent
Hours: 30–40 hours per week. Weekend work may be required during promotional campaigns or special events.