We’re looking for a commercially minded and data‑driven E-commerce Manager to take full ownership of our B2B ecommerce and vendor management platforms.

This is a pivotal role where you’ll shape our digital trading strategy, optimise the online customer journey, and drive strong commercial outcomes across traffic, conversion, revenue, and retention.

Position Snapshot:

  • Start: March–April
  • Type: Permanent, full‑time
  • Location: Māngere, South Auckland
  • Reports to: Head of IT

Te Tūranga | The Role:

You’ll work cross‑functionally with Sales, Marketing, IT, Operations, Category, and Customer Service to deliver a seamless, high‑performing online experience that supports business growth and strengthens customer loyalty.

This role combines strategic leadership with hands‑on execution — ideal for someone who thrives in a fast‑paced digital environment and has a proven record of improving online sales performance. Your core focus: maximise online revenue, profitability, and customer engagement through strong platform management, digital optimisation, and data‑led decision‑making.

🛠 Key Responsibilities

Ecommerce Strategy & Trading

  • Lead and execute the ecommerce strategy aligned with business goals.
  • Own the trading calendar, including promotions, launches, and seasonal campaigns.
  • Identify growth opportunities across acquisition, CRO, AOV, and CLV.
  • Monitor competitors and emerging ecommerce trends to maintain advantage.
  • Provide data‑driven insights and performance recommendations.

Platform Management & Online Sales

  • Oversee daily performance, optimisation, and stability of the B2B ecommerce platform.
  • Improve conversion through enhanced merchandising, navigation, search, content, and checkout.
  • Analyse key ecommerce metrics (traffic, conversion, AOV, abandonment, revenue, retention) and execute improvements.
  • Manage platform tools, integrations, vendors, and third‑party partners.
  • Work with IT and Operations on system integrations, feature requirements, and successful deployments (including UAT).
  • Partner with Marketing to optimise digital acquisition and campaign performance.

Customer Experience, Loyalty & Retention

  • Support loyalty and retention initiatives to increase repeat purchase and lifetime value.
  • Use customer data to personalise the online experience.
  • Enhance the end‑to‑end digital journey across all touchpoints.
  • Act on customer feedback and service insights to improve overall experience.

Performance, Reporting & Optimisation

  • Define and report on ecommerce KPIs to leadership.
  • Build dashboards and reporting frameworks to track performance and customer trends.
  • Conduct A/B testing and optimisation experiments.
  • Manage budgets and ensure strong ROI across digital initiatives.

Ngā Āhuatanga kei a Koe | About You

We’re looking for someone with a Degree or Diploma in IT, Digital Marketing, Business, or a related field (or equivalent experience), alongside the following capabilities:

Essential skills and attributes

  • 5+ years leading ecommerce platforms
  • Proven ability to drive online sales growth, conversion, and customer retention
  • Hands‑on experience with ecommerce platforms (ideally bespoke), CMS, CRM, and digital integrations
  • Strong understanding of ecommerce operations: merchandising, checkout optimisation, payment gateways, inventory links, fulfilment workflows
  • Advanced analytical capability interpreting ecommerce metrics (conversion rate, AOV, CLV, ROAS, abandonment, retention)
  • Experience with analytics tools (GA4 or similar) for reporting and optimisation
  • Skilled in A/B testing, UX improvements, and CRO initiatives
  • Strong project management with the ability to juggle multiple priorities in a fast‑paced environment
  • Excellent stakeholder and cross‑functional communication skills
  • Strategic thinker with a customer‑centric mindset
  • Creative problem-solver with strong commercial acumen
  • Highly organised with excellent time management and decision‑making skills
  • Proactive, independent, and confident managing competing priorities
  • Strong communicator with the ability to influence and collaborate

Mō Service Foods | Working With Us

Service Foods is one of New Zealand’s leading foodservice distribution companies, supplying high‑quality products and innovative solutions to hospitality and food professionals nationwide.

Our values—creativity, resilience, inclusivity, collaboration, work ethic, and humility—sit at the heart of everything we do. We celebrate the diversity of Aotearoa and strive to create a workplace where everyone feels supported and valued.

As the country’s largest privately owned and fully integrated food distribution business, we’re proud to have been recognised by Deloitte as one of New Zealand’s Best Managed Companies in 2023 and 2024.

How to Apply

If you’re a commercially astute, analytics‑driven ecommerce expert with a passion for the food service industry, we’d love to hear from you.
👉 Apply now by submitting your CV and cover letter via our Careers Page
📌 Applications are accepted via our online portal only.

Ngā Herenga | Requirements

  • NZ citizenship, residency, or a valid work visa
  • Successful candidates will complete satisfactory:
  • ✅Employment reference checks
  • ✅Ministry of Justice and ACC checks
  • ✅Pre‑employment drug and alcohol screening

Discover more about our business, our culture, and the roles we offer — visit  www.servicefoods.co.nz.

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