Position Purpose

The Store Manager holds full strategic and operational responsibility for the end-to-end management of Liquorland Courtenay. This includes leading all aspects of business planning, staff management, inventory, financial performance, product range, compliance, and customer experience. The role requires a high level of autonomy and decision-making to ensure the store meets its commercial goals while maintaining full compliance with New Zealand liquor laws.

Key Responsibilities

 

1. Strategic and Operational Leadership

- Design and implement store-wide operating policies, systems, and business strategies.

- Lead the planning and execution of retail strategies to maximize customer satisfaction, sales growth, and profitability.

- Set performance targets and lead the team to achieve operational excellence.

- Continuously improve store processes, merchandising approaches, and service delivery.

 

2. Financial and Business Management

- Prepare, manage, and review store budgets and profit & loss statements.

- Analyse key financial indicators including sales, margins, and stock turnover.

- Oversee cost control strategies and ensure financial targets are met.

- Support supplier negotiations and purchasing decisions.

 

3. Product Range and Merchandising Strategy

- Develop and manage the store’s product range including beer, wine, spirits, and RTDs.

- Analyse product performance to identify top sellers and underperforming items.

- Plan and execute visual merchandising and promotional displays.

- Ensure product availability aligns with customer demand and seasonal trends.

 

4. Human Resource Management

- Lead recruitment, induction, and training of store employees.

- Prepare staff rosters based on operational requirements.

- Monitor staff performance and provide coaching and support.

- Maintain a positive, inclusive, and performance-focused work environment.

 

5. Inventory and Supply Chain Management

- Manage stock control including ordering, stock rotation, and loss prevention.

- Maintain supplier relationships to ensure consistent product availability.

- Use inventory systems to forecast demand and manage stock levels effectively.

 

6. Customer Service and Engagement

- Ensure high standards of customer service are maintained.

- Resolve customer complaints and ensure satisfaction.

- Support promotional campaigns and local engagement activities.

 

7. Compliance and Risk Management

- Ensure full compliance with the Sale and Supply of Alcohol Act and all licensing requirements.

- Enforce strict ID checking and responsible alcohol sale practices.

- Maintain health and safety standards in line with WorkSafe NZ.

- Ensure staff are trained in responsible service of alcohol.

- Willingness to obtain Licence Controller Qualification (LCQ) and Manager’s Certificate is required, with full support provided by the employer.

 

Key Skills and Competencies

- Proven ability to lead and manage a team

- Strong business and commercial understanding

- Good decision-making and problem-solving skills

- Excellent communication and interpersonal skills

- Competent in POS and inventory systems

 

Qualifications and Experience

- Minimum 1 year experience  in retail or related industry

- Liquor retail experience preferred but not essential

- Willingness to obtain LCQ and Manager’s Certificate (training support provided)

 

Personal Attributes

- Professional and responsible

- Ability to work independently and under pressure

- Customer-focused with strong attention to detail

- Reliable and adaptable

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