Social Media Specialist

Location: Albany of Auckland, New Zealand

Employment Type: Full-time, Permanent (minimum guaranteed 40 hours per week)

Pay rate: $31.25 – $35.00 per hour (before tax), depending on the applicant’s background and relevant work experience.

About the Role:

Good Health Products Ltd is seeking a suitably qualified and experienced Social Media Specialist to support our digital marketing and online sales activities, with a particular focus on Chinese social media and live-commerce platforms.

This role is critical to the business, requiring specialised skills in content creation, live-streaming sales, and cross-market communication between New Zealand and Chinese consumer markets.

Key Responsibilities:

• ·       Develop and implement social media and live-commerce strategies to support brand growth, customer engagement, and online sales
• ·       Plan, coordinate, and host live-streaming sessions for product promotion and real-time sales across relevant platforms
• ·       Present and demonstrate products in a professional, engaging, and brand-aligned manner during live broadcasts
• ·       Create, produce, and publish high-quality digital content, including short-form videos, livestreams, and interactive social media materials (minimum 5 promotional videos per month)
• ·       Adapt content to suit different platforms and audience preferences, particularly for Chinese social media and live-commerce channels
• ·       Manage, schedule, and monitor content across multiple social media platforms, ensuring consistency with brand guidelines
• ·       Engage with online audiences in real time, responding to enquiries, comments, and feedback in a professional manner
• ·       Analyse social media, website, and live-stream performance metrics, including engagement, reach, and conversion rates, and provide data-driven recommendations
• ·       Monitor market trends, competitor activities, and platform updates to continuously improve content effectiveness and sales outcomes
• ·       Maintain and update digital content across websites and e-commerce platforms, including product descriptions and promotional materials
• ·       Collaborate with marketing, e-commerce, and product teams to align campaigns, product launches, and promotional activities
• ·       Support stock promotion planning by aligning live-stream content with product availability and sales targets
• ·       Ensure all content complies with company branding, regulatory requirements, and advertising standards
• ·       Assist in training junior staff or team members in content creation and live-streaming practices where required

Skills and Experience:

• ·       A relevant Bachelor’s degree or higher in Marketing, Digital Media, or a closely related field; or, a minimum of three years’ relevant work experience.
• ·       Proven experience in social media content creation and live-streaming for product promotion or sales
• ·       Demonstrated ability to present products confidently on camera and engage audiences during live sessions
• ·       Strong understanding of social media platforms, including live-commerce tools and digital trends
• ·       Excellent communication skills and ability to interact with diverse audiences
• ·       Ability to work in a fast-paced environment and manage multiple content schedules

Preferred Skills

• ·       Experience in e-commerce, retail, or consumer products industries
• ·       Knowledge of health supplements or wellness products
• ·       Proficiency in Mandarin or Cantonese, to support engagement with key target markets

Additional Information

• ·       This is a full-time role based in Auckland
• ·       The position requires both creative and technical expertise in digital marketing and live-commerce
• ·       Only applicants who meet the above criteria will be considered

Applicants for this position should have NZ residency or the legal rights to work in NZ.

If you meet our requirements, please forward your cover letter and CV.