Marketing Officer

Behind Golden Crop Education and Immigration is a team of real people with wide-ranging experience and a passion for helping students, migrant workers, and employers during stressful times. People are our strength. Attention to details and integrity is our priority. We offer a personal service backed by the expertise of a team with more than 10 years of experience in the education and immigration fields. With Golden Crop Education and Immigration, you know you are in safe hands.

Join our dynamic team as a Marketing Officer and play a pivotal role in driving the growth and success of our education and immigration service company. As a Marketing Officer, you'll be at the forefront of executing strategic marketing initiatives and contributing to the development of marketing plans.

• Job Title: Marketing Officer
• Location: Auckland Regio
• Employment Type: Permanent & Full-time
• Days required: Monday to Friday from 10 am to 5 pm
• Hours per week: A minimum of 30 hours a week guaranteed, a maximum of 40 hours a week
• Number of Vacancies: One

Key Responsibilities:

• Market Opportunity Identification

Identify market trends and opportunities for recruiting international students for NZ and AU education providers and acquiring clients for AU and NZ immigration services.

Collaborate with the sales team to develop strategies for promoting education programs, immigration services, and other organisation offerings to target audiences.

• Marketing Plan Development and Coordination

Assist in the development, coordination, and implementation of marketing plans to support business growth and development objectives across education and immigration services.

Contribute to the preparation and execution of marketing objectives, policies, and programmes aimed at attracting international students and immigration clients.

• Market Research

Commission and undertake market research activities to gather insights into market dynamics, consumer preferences, and competitor strategies in the education and immigration sectors.

Analyse market research findings to identify opportunities for new and existing services and provide recommendations to the sales team.

• Marketing Advisory

Provide support and assistance in advising on various elements of marketing, including service package, pricing strategies, advertising, sales promotion, selling, and distribution channels for both education and immigration services.

Collaborate with other staff to ensure alignment with marketing objectives and strategies across all service offerings.

• Pricing and Promotion

Assist in the development and implementation of pricing strategies for education programmes offered by NZ and AU providers and immigration services by our company.

Contribute to promotional activities, advertising campaigns, and sales promotions to drive student enrollment, immigration client acquisition, and retention.

To be right for this role and our organization, you need:

• Relevant Bachelor's degree or higher qualification. Two years' experience in marketing, in the education and/or immigration sectors, can act as a substitute for qualification.
• Proficiency in digital marketing platforms and strategies is essential.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment and independently when necessary.
• Proficiency in market research methodologies and tools.
• Understanding of international education and immigration processes, along with basic visa knowledge, is desirable.

Please note your visa status in the cover letter or CV if you are not an NZ Citizen or Resident

If you feel this job is the right fit for you, please upload your CV with a cover letter by clicking "APPLY" now