Marketing Specialist

Job Title:         Marketing Specialist

Business:        Clear Digital Limited

Location:         Auckland, New Zealand (with travel to Wellington & Christchurch as required)

Employment Type:     Full-Time, Permanent

Reports To:     General Manager

About Clear Digital

Clear Digital is one of New Zealand's leading distributors of IP Surveillance hardware, Video Management Software, and security products. With branches in Auckland, Wellington, and Christchurch, we partner with world-class manufacturers including Dahua, Aiphone, Ajax, Vivotek, Uniview, Bosch, Assa Abloy, and Gallagher.

Our approach is consultative and relationship-driven. We pride ourselves on exceptional sales and technical support, training, and professional services for Security Installers, System Integrators, and Consultants across New Zealand.

Role Overview

You will be responsible for developing and executing marketing strategies that strengthen the Clear Digital brand, generate qualified leads for our sales team, and support our network of trade partners and resellers.

You will work closely with the General Manager and our team, taking ownership of our digital presence, content marketing, campaigns, and trade marketing initiatives. This is a hands-on role suited to someone who thrives in a technical B2B environment and is excited by the security and smart technology sector.

Key Responsibilities

Digital Marketing & Brand

•           Develop and manage Clear Digital's digital marketing strategy across all channels, including website, email, LinkedIn, and social media

•           Maintain and improve the company website (cleardigital.co.nz), ensuring content is current, accurate, and optimised for search (SEO/SEM)

•           Create and schedule engaging content including product spotlights, industry news, case studies, and technical updates

•           Monitor and report on digital marketing performance using analytics tools (e.g. Google Analytics, HubSpot)

Campaign Management

•           Plan and execute integrated marketing campaigns aligned to product launches, seasonal promotions, and key industry events

•           Coordinate with supplier/manufacturer marketing teams to leverage co-op marketing budgets and brand assets

•           Manage email marketing campaigns including EDMs to trade partners and resellers

Trade & Partner Marketing

•           Develop marketing collateral and sales enablement materials for the trade channel (product brochures, spec sheets, presentation decks)

•           Support trade events, expos, and customer training days — including logistics, promotional materials, and post-event communications

•           Build relationships with manufacturer marketing contacts to align on joint campaigns and promotional activities

Content & Communications

•           Write and edit compelling copy for digital and print channels, adapting technical product information into clear customer-facing content

•           Manage internal and external communications including newsletters, announcements, and social posts

•           Produce video and visual content (or brief external suppliers) to support product demonstrations and brand storytelling

Reporting & Strategy

•           Track, analyse, and report on marketing activity performance against agreed KPIs

•           Provide market intelligence and competitor insights to inform product and pricing strategy

•           Manage marketing budget spend, ensuring cost-effective use of resources

Qualifications & Experience

•           at least two years of experience in a relevant role, ideally within a B2B, technology, or trade/distribution environment

•           Proven ability to plan and deliver multi-channel marketing campaigns from brief to execution

•           Strong copywriting and content creation skills — able to translate technical specifications into engaging, audience-appropriate language

•           Solid understanding of digital marketing tools and platforms (Google Ads, Meta, LinkedIn, email marketing platforms, CMS)

•           Proficiency in design tools (e.g. Canva, Adobe Creative Suite) for creating marketing collateral

•           Highly organised, self-motivated, and comfortable managing multiple projects simultaneously

•           Excellent communication and interpersonal skills — confident working with both internal stakeholders and external suppliers

Desirable

•           Experience in the security, surveillance, AV, or electrical wholesale/distribution industry

•           Familiarity with trade channel marketing and reseller/partner ecosystems

•           Experience with CRM platforms (e.g. HubSpot, Salesforce) and marketing automation

•           Bachelor's degree in Marketing, Communications, Business, or a related field

•           Mandarin language skills advantageous (not required)

What We Offer

•           A collaborative, supportive team culture with a flat management structure

•           The opportunity to make this role your own in a growing, market-leading business

•           Exposure to leading global security and smart technology brands

•           Competitive salary package commensurate with experience

•           Auckland-based role with occasional travel to Wellington and Christchurch branches

•           Staff product benefits and ongoing professional development opportunities

How to Apply

If you are passionate about marketing and excited by the opportunity to make your mark in a leading B2B technology distributor, we would love to hear from you.

Please submit your CV and a brief cover letter outlining your relevant experience and why you are interested in this role to.

Email: info@cleardigital.co.nz

Phone: 09 215 2300

Website: www.cleardigital.co.nz