Marketing and Digital Automation Specialist

The Role

As our Marketing and Digital Automation Specialist, you will be the driving force behind our marketing strategy, with a laser focus on maximizing engagement, conversions, and revenue. This hybrid role seamlessly blends hands-on marketing execution with high-level digital automation oversight. You will ensure our campaigns are delivered consistently and effectively across email, CRM systems, and various digital channels.

Driven by sales and marketing outcomes, you thrive in a fast-paced environment and take pride in delivering high-quality campaigns. You will champion continuous improvement, utilizing data, advanced AI tools, and consumer insights to refine our messaging and elevate our performance.

Key Responsibilities

• Campaign Execution: Execute end-to-end marketing campaigns in total alignment with the Impact Outdoors business strategy.

• Content & AI Integration: Create, edit, and refine marketing content using original writing, existing materials, and advanced AI development tools (including Claude, Gemini, and advanced prompt engineering).

• Digital Advertising & SEO: Manage and optimize Google and Meta Ads, and drive organic growth through strategic SEO initiatives.

• Automation & CRM: Build, implement, and monitor complex automation workflows. Manage CRM systems to seamlessly support marketing initiatives and customer journeys.

• AI Chatbots: Develop, integrate, and maintain AI Chatbots to improve customer engagement and streamline communication funnels.

• Brand Consistency: Maintain and fiercely protect our brand voice across all communications, website content, funnel pages, and frequent email campaigns.

• Quality Assurance & Analytics: Conduct rigorous QA checks on all campaigns, automations, and launches. Monitor engagement metrics and provide actionable, data-backed insights for system and messaging improvements.

What You Must Bring (Technical Requirements)

To be successful in this role, candidates must possess a minimum of 5 years of hands-on experience in the following areas:

• CRM Platforms (architecture, management, and optimization)

• Digital Marketing Automation & Campaigns

• SEO Strategies and implementation

• Google Ads & Meta Ads (campaign creation, scaling, and analytics)

• AI Chatbot development and deployment

• AI Development Tools (specifically utilizing Large Language Models like Claude and Gemini, including high-level prompt engineering)

About You (Soft Skills & Attributes)

• Meticulous: Excellent attention to detail with an uncompromising level of accuracy.

• Communicator: Exceptional written communication skills with the ability to continuously refine content.

• Organized: Strong organizational and time management skills, easily juggling multiple tasks and strict deadlines.

• Problem Solver: Adept at troubleshooting and solving complex issues across digital systems and processes.

• Tech-Savvy: Highly comfortable and forward-thinking when working with the latest digital tools, CRM systems, and AI platforms.

• Team Player: A collaborative, team-oriented approach to working within a dynamic business.

What We Offer

• A permanent, full-time position offering stability with a guaranteed minimum of 30 hours per week (up to 40 hours maximum).

• A highly competitive hourly rate of $38.00 to $40.00, depending on your experience.

• The opportunity to shape the digital future of an exciting New Zealand outdoor brand, working with cutting-edge AI and marketing technologies.

Ready to make an impact? Apply today with your CV and a cover letter detailing your specific experience with our required technology stack.