About Us

TopEdu is a New Zealand-based education support provider dedicated to helping students achieve their academic goals through personalised tutoring, learning support, and education consulting services. We work closely with students and families to deliver tailored learning solutions that improve academic performance and build long-term learning confidence.

As our student community continues to grow, we are seeking a proactive and creative Marketing Specialist to strengthen our brand presence, support student recruitment initiatives, and develop marketing strategies that effectively communicate our educational services.

 

Key Responsibilities

  • Develop and implement marketing strategies to promote TopEdu's educational services across online and offline channels.
  • Plan, create and manage digital marketing content for social media platforms, websites and promotional campaigns.
  • Conduct market research to identify target audiences, competitor activities and emerging trends within the New Zealand education sector.
  • Analyse marketing campaign performance using engagement and data analytics, and provide recommendations for continuous improvement.
  • Coordinate the design and production of promotional materials, including brochures, digital advertisements and marketing presentations.
  • Assist in organising education events, workshops and student engagement activities to increase brand awareness.
  • Collaborate with academic consultants and management to ensure marketing messages accurately reflect TopEdu's services and educational values.
  • Prepare marketing reports, maintain marketing databases and support ongoing business development initiatives.

 

Qualifications & Requirements

  • Bachelor's degree (Level 7) or above in Marketing, Business, Communications or a related discipline.
  • Experience in digital marketing, social media management, market research or marketing campaign coordination is preferred.
  • Strong written and verbal communication skills with the ability to produce engaging marketing content.
  • Experience using Microsoft Office and digital design or content creation tools (such as Canva or similar platforms).
  • Strong analytical skills with the ability to interpret marketing data and generate actionable insights.
  • Excellent organisational and project coordination skills with strong attention to detail.
  • Ability to work independently while collaborating effectively within a team.
  • Previous experience within the education or service industry would be advantageous.
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