Core Responsibilities

•      Plan and develop quarterly marketing campaigns for Porcelain, Tiles, floors, and appliance products, including selection of advertising channels, messaging, creative direction, and promotional timelines; coordinate with external agencies on artwork, copywriting, digital asset creation, and media placement within approved budgets and timeframes.

•      Analyse customer feedback, market research data, and competitive positioning to identify consumer preferences and market opportunities; assess demand for new product features and design trends; provide market intelligence reports to inform product development and sales strategies.

•      Advise General Manager and sales leadership on marketing strategy elements including brand positioning, product pricing perception, promotional tactics, and distribution channel priorities; evaluate effectiveness of different customer acquisition approaches.

•      Manage digital marketing presence including website content updates, social media strategy and posting schedules, email campaign execution, and online customer engagement; analyse digital analytics and conversion metrics to optimise customer journey and lead capture.

•      Coordinate with sales team to identify and pursue B2B marketing opportunities including architects, interior designers, property developers, and commercial builders; develop targeted promotions and information materials for professional buyers.

•      Prepare monthly and quarterly marketing performance reports tracking campaign spending, lead generation metrics, customer acquisition costs, conversion rates, and campaign ROI; communicate findings and recommendations to management.

Required Qualifications and Experience

Formal Qualification or Relevant Experience: Candidates must meet one of the following criteria:

•      Bachelor's degree in Marketing, Business Administration, Communications, or a related field; OR

•      Minimum 3 years of professional marketing experience in campaign management, digital marketing, market research, or related marketing functions (for candidates without formal qualification)

Additional Requirements:

•      Demonstrated ability to plan, develop, and execute integrated marketing campaigns across multiple channels

•      Proficiency with digital marketing platforms, social media tools, email marketing systems, and basic marketing analytics

•      Strong communication and project management skills; ability to coordinate across multiple teams and meet deadlines

•      Knowledge of New Zealand consumer behaviour, market trends, and competitive landscape

•      Proficiency in Microsoft Office and CRM software; experience with marketing automation tools is desirable

•      Strong analytical skills and ability to interpret marketing data and performance metrics

Key Performance Metrics

•      Monthly lead generation and customer inquiry targets met or exceeded, with documented customer acquisition cost tracking

•      Quarterly performance reports delivered on schedule with clear analysis of campaign ROI, spending variance, and recommendations

•      Website traffic, engagement, and conversion metrics show positive month-to-month trends

•      Successful development and launch of at least two new marketing initiatives or customer acquisition channels annually