Digital Marketing Specialist

Company name: International College of Auckland Limited
The location of the job: Auckland
Position: Full-time Digital Marketing Specialist

The minimum and maximum pay rate is $32-$36/hr. before tax

The minimum guaranteed hours of work per week: 30hrs

The maximum hours of work per week: 40hrs

About the Company

International College of Auckland Limited is a distinguished NZQA-accredited Private Training Establishment (PTE), proudly serving students since 2001. Located in Auckland CBD, the college offers high-quality programmes in English Language, Information Technology, and Engineering, attracting both domestic and international students.

Role Overview

We are seeking a motivated and creative Digital Marketing Specialist to identify market opportunities and develop, implement, and manage the College's digital marketing strategies to promote the college’s programs and services. The successful candidate will be responsible for increasing brand awareness, promoting the College's programmes, generating student enquiries through various digital marketing channels.

Key Duties and Responsibilities

·       Develop, implement, and manage digital marketing strategies to promote the College's courses and services.

·       Plan, create, and publish engaging digital content for the College's website, social media platforms (including both Chinese and international social media platforms), email campaigns, and other online channels.

·       Plan, monitor, and optimise paid digital advertising campaigns, including Google Ads and social media advertising.

·       Manage the College's social media accounts and develop strategies to increase audience engagement and brand awareness.

·       Conduct market research and competitor analysis to identify emerging trends and new student recruitment opportunities and advise on pricing.

·       Collaborate with academic and admissions staff to develop promotional materials, student success stories, and marketing campaigns.

·       Coordinate the production of digital marketing materials, including videos, graphics, brochures, newsletters, and other promotional content.

·       Work closely with education agents to support student recruitment by developing digital marketing materials and coordinating online promotional campaigns.

·       Maintain the College's online reputation by monitoring online reviews and responding to enquiries received through digital platforms.

·       Ensure all marketing activities comply with the Education and Training Act, NZQA requirements, and the Code of Practice for the Pastoral Care of Tertiary and International Learners where applicable.

Candidates must meet at least one of the following requirements:

·       A relevant bachelor’s degree in business including marketing related subjects OR

·       At least three years of relevant experience in marketing

Other Skills Required

·       Excellent written and verbal communication skills.

·       Strong content creation and copywriting skills.

·       Creative thinking with excellent attention to detail.

·       Good teamwork skills

·       Proficiency in both English and Chinese is preferred but not essential to develop and manage digital marketing content for both English- and Chinese-speaking audiences on both Chinese and International Social Media Platforms, as a significant proportion of the College's students are from China.