Key responsibilities:
· Research the residential and commercial flooring markets.
· Analyse customer trends, competitor activity, pricing and market opportunities.
· Identify and segment prospective construction companies, renovation contractors, property managers, developers and other commercial customers.
· Advise the Director on product mix, product positioning, pricing and promotional strategies for different customer segments.
· Develop annual and quarterly marketing plans aligned with the company’s growth objectives.
· Plan and coordinate marketing campaigns across Google, Facebook, Xiaohongshu, Skykiwi and the company website.
· Recommend improvements to the company website and online enquiry process.
· Develop systems for tracking customer enquiry sources, lead quality and campaign conversions.
· Monitor campaign performance, conversion rates and return on advertising expenditure.
· Prepare regular marketing reports and recommendations for the Director.
· Develop brochures, capability statements, project portfolios and digital marketing content.
· Support the company’s B2B marketing and commercial growth strategy.
· Coordinate with external advertising, website development and design service providers.
· Maintain consistent branding and messaging across promotional channels.
· Liaise with internal staff to ensure marketing activities reflect current products, services and operational capacity.
· Perform other reasonable marketing-related duties consistent with the position.
Requirements:
· A relevant qualification in Marketing, Business, Management or related field at Master level or above.
· Good communication and relationship management skills.
· Ability to coordinate marketing materials and support business development activities.
· Ability to work independently and as part of a team.
If you are interested in joining our team, please email floorhome2020@gmail.com now with your CV and cover letter explaining why you are the best fit for the position. Please also include your current NZ visa status in your CV.
Employer Request: “We prefer a video profile with your application - it helps us get to know you better and may increase your chances of being shortlisted.”