Key Responsibilities

1. Marketing Strategy and Business Growth

 - Develop and implement comprehensive marketing strategies to support the company's student recruitment and business growth objectives.

   - Identify new domestic and international markets for English language training programmes.

   - Recommend strategic marketing initiatives to increase student enrolments and improve market competitiveness.

   - Advise management on marketing opportunities and promotional strategies based on market analysis.

2. Market Research and Analysis

   - Conduct research into market trends, competitor activities, student demand, and consumer behaviour within the English language education sector.

   - Analyse statistical data and market information to identify opportunities for business expansion.

   - Evaluate the effectiveness of existing marketing activities and recommend improvements.

   - Prepare market research reports and present strategic recommendations to management.

3. Advertising and Promotional Campaigns

   - Plan, coordinate and oversee advertising campaigns across digital and traditional marketing channels.

   - Develop promotional strategies to increase awareness of EduNex's English language programmes.

   - Coordinate the production of marketing materials, including brochures, digital content, videos and promotional publications.

   - Ensure all advertising activities are delivered within approved budgets and timelines.

4. Digital Marketing

   - Develop and manage digital marketing campaigns through search engines, social media platforms and other online channels.

   - Monitor website performance, lead generation, campaign analytics and conversion rates.

   - Recommend improvements to maximise the effectiveness and return on investment of digital marketing initiatives.

5. Brand Development

   - Develop and maintain a consistent brand identity for EduNex New Zealand.

   - Ensure all marketing communications accurately reflect the company's educational services and values.

   - Strengthen the company's reputation and visibility within the international education sector.

6. Student Recruitment Support

   - Collaborate with management to develop marketing initiatives that increase student enquiries and enrolments.

   - Support the promotion of English language programmes through seminars, education exhibitions, webinars and community engagement activities.

   - Build and maintain relationships with education agents, schools and business partners to support recruitment objectives.

7. Marketing Performance Evaluation

   - Monitor and evaluate the effectiveness of advertising and marketing campaigns.

   - Analyse campaign performance using marketing metrics and student enquiry data.

   - Prepare regular marketing reports for management with recommendations for continuous improvement.

Skills and Qualifications

Applicants should possess:

   -Be able to speak Vietnamese

   -A Bachelor's degree or higher qualification in Marketing, Business, Communications or a related discipline;

OR

   -At least 02 years of relevant marketing experience.

Remuneration and Hours

     - Pay: Hourly $24

     - Guaranteed hours of work per week: Minimum 30 hours, permanent full-time

Why This Position is Required

EduNex New Zealand Limited commenced operations just over one year ago and is currently in the business development stage. While the company has established its English language training services, it remains a relatively new entrant in a highly competitive education market. Student enrolments and revenue are still modest, and the company now requires dedicated marketing expertise to support its next phase of growth.

The Marketing Specialist position is essential to identifying new market opportunities, increasing brand awareness, expanding domestic and international student recruitment, strengthening partnerships with education agents, and improving the effectiveness of the company's marketing investment. This role will contribute directly to increasing student enrolments, supporting revenue growth, and establishing EduNex as a recognised English language education provider in New Zealand.