Marketing Specialist – Kaitiaki Cars Limited (Auckland)

About Us​

Kaitiaki Cars Limited is an Auckland-based used vehicle dealership specialising in high-quality Japanese-import vehicles. As our inventory and digital channels continue to grow, we’re looking for a proactive Marketing Specialist to strengthen our brand, drive customer acquisition and support the next stage of our business growth.

Key Responsibilities

  • Develop and implement marketing strategies and promotional campaigns aligned with vehicle sales, stock levels and business goals.
  • Research customer preferences, competitor activity, market trends and vehicle demand to uncover growth opportunities.
  • Advise management on campaign planning, audience targeting, messaging, vehicle positioning and pricing strategy.
  • Plan and manage advertising across our website, social media, automotive marketplaces and other relevant digital channels.
  • Create and coordinate marketing content including copy, vehicle promotions, graphics, photography and short-form video.
  • Coordinate external designers, photographers, media suppliers and advertising partners as needed.
  • Manage campaign schedules, marketing budgets and paid media activity.
  • Review website content and recommend improvements to SEO, search visibility, UX and lead generation.
  • Monitor website traffic, enquiries, lead sources, campaign costs, conversion rates and other key performance indicators.
  • Prepare regular marketing performance reports and present practical, data-backed recommendations to management.
  • Analyse customer, campaign, sales and inventory data to evaluate marketing effectiveness and commercial impact.
  • Maintain consistent branding and messaging across all advertising and communications.
  • Identify new customer segments, promotional opportunities and suitable marketing channels for the dealership.
  • Undertake other reasonable marketing-related duties within the scope of the role.

Skills & Experience

You must meet one of the following:

  • A relevant bachelor’s degree or higher qualification in Marketing, Business, Communications or a related field; or
  • At least 2 years of relevant marketing work experience.

The ideal candidate will also have:

  • Understanding of social media marketing, website content, SEO and digital advertising.
  • Ability to analyse marketing performance and provide practical recommendations.
  • Strong written and verbal communication skills.
  • Excellent organisation skills with the ability to manage multiple campaigns and deadlines.

Automotive, retail or related industry experience is advantageous but not essential.

Position Details

  • Employer:​ Kaitiaki Cars Limited
  • Position:​ Marketing Specialist
  • Vacancies:​ 1
  • Location:​ Henderson, Auckland
  • Employment Type:​ Permanent, Full-time
  • Pay Rate:​ NZD $32.00–$35.00 per hour (depending on skills and experience)
  • Guaranteed Hours:​ Minimum 30 hours per week
  • Working Days:​ Rostered over 5–6 days per week, including weekends where reasonably required

How to Apply​

Please submit your CV and a cover letter outlining your relevant qualifications, experience and suitability for this role.

Include details of your current right to work in New Zealand.

 

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