Marketing Cordinator

At Baileys Professional Services Limited, located in Auckland, New Zealand, we specialize in providing comprehensive IT consulting services tailored to our clients' needs. We are looking for a Marketing Coordinator who will play a pivotal role in enhancing our outreach and engagement strategies. The ideal candidate will be adept at leveraging digital marketing tools and analyzing market trends to develop effective campaigns that resonate with our target audience.

Marketing Strategy Development

• Design and execute marketing strategies that align with business objectives and client needs.
• Conduct thorough market research to identify trends and opportunities for service promotion.
• Collaborate with the sales team to create targeted marketing materials and campaigns.
• Monitor and evaluate the effectiveness of marketing initiatives, adjusting strategies as necessary.
• Prepare detailed reports on marketing performance, presenting findings to management for review.

Digital Marketing Execution

• Manage and optimize digital marketing channels including SEO, PPC, and social media platforms.
• Utilize analytics tools to track website traffic and user engagement metrics effectively.
• Develop engaging content for blogs, newsletters, and social media to enhance brand visibility.
• Coordinate email marketing campaigns, focusing on segmentation and A/B testing for effectiveness.
• Engage with online communities and industry forums to promote services and gather valuable feedback.

Collaboration & Communication

• Work closely with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Foster strong relationships with external vendors and partners for collaborative marketing efforts.
• Organize and participate in promotional events and trade shows to showcase our services effectively.
• Provide training and support to team members on marketing tools and best practices.
• Facilitate regular meetings to discuss project progress, marketing updates, and strategic planning.

Your Tech Stack

• Proficiency in Google Analytics and Google Ads for performance tracking and campaign optimization.
• Experience with CRM tools such as HubSpot or Salesforce for effective lead management.
• Familiarity with social media platforms including LinkedIn, Facebook, and Twitter for brand engagement.
• Knowledge of email marketing software like Mailchimp or Constant Contact for campaign execution.
• Basic understanding of HTML/CSS for editing web content and email templates as needed.
• Competence in graphic design tools such as Adobe Creative Suite or Canva for content creation.
• Ability to utilize project management software like Trello or Asana for task tracking and collaboration.

Compensation

This full-time position offers an hourly wage of $27 - $29, commensurate with experience and qualifications.