Marketing Designer (AI Native)

Role Overview

The role owns the design craft, go-to-market output, and AI production capability.

Design craft includes the look and feel of everything that goes out, ensuring brand consistency across every asset, channel, and market. It also involves creating design systems, templates, and components that hold up as volume increases.

Go-to-market output includes landing pages, bespoke and beautiful for specific brands or pitches, presentations like pitch decks, proposals, and campaign narratives for enterprise opportunities, and sales and marketing collateral such as one-pagers, case studies, outbound assets, microsites, and social content.

AI production capability involves mastering the AI stack, compressing output time, and turning one-off assets into reusable workflows.

The design is the reason it works. The AI is the reason there is so much of it.

Responsibilities

Design, end to end:

• Own concept through to shipped asset. Direction, copy, design, build, iterate.
• Hold a high bar. Enterprise-grade, brand-safe, considered. AI-made should never mean AI-looking, and you are the person who makes sure it never does.
• Develop and defend the visual language across web, deck, social, and print.

Web and landing pages:

• Design and build campaign, brand, and pitch pages with AI at every step.
• Get a v1 up fast, put it in front of the CEO and sales, iterate live rather than polishing in private.

Presentations and collateral:

• Build decks and proposals for named enterprise opportunities at short notice, going from direction to draft in hours rather than days.
• Turn a rough direction from the CEO or a sales lead into a finished, on-brand asset.

Use AI to close the gaps rather than waiting for a perfect brief.

• Keep the collateral library current so everything we send looks like it came from one company.

Across marketing:

• Work wherever the marketing need is. Campaigns, social, web, brand, product marketing, events, outbound.
• Write as well as design. AI gets you most of the way, your judgement gets it the rest.
• Sit close to sales so you can see which assets convert and which do not, and adjust accordingly.

AI-first production:

• Use AI across every step. Ideation, copy, design, build, iteration, QA.
• Find the manual steps in how we produce work and replace them.
• Bring new AI tools, models, and techniques to the CEO before we hear about them elsewhere. Part of the value of this role is that you are living at the AI frontier.

Working with the CEO:

• Short feedback loops, direct access, no committee.
• Be highly responsive. Messages get answered, work moves, momentum is the point.

Who You Are

A designer first:

• You have real design depth. Typography, layout, hierarchy, colour, grid, motion. You know the rules well enough to break them on purpose.
• Your portfolio is strong and you can talk through the thinking behind it, not just the output.
• Trained or self-taught, we do not care, but you have put in the years and it shows in the work.
• Fluent in the traditional tooling. Figma, Adobe, whatever you use to get from idea to finished thing.
• You have taste and you can defend it. You can explain why one approach beats another in terms a marketing lead will accept.

AI-native:

• You have restructured how you work around AI, not bolted it on. You can walk us through your workflows, your tools, and your output.
• You are comfortable letting AI do the parts that used to take days, and confident about which parts still need you.
• You are curious by default. You try the new thing the week it lands.

How you operate:

• A maker. Hands-on, not a manager of people who make things.
• A fast, clear writer. Direction gets acknowledged, questions get asked early rather than late, progress is visible without anyone having to ask.
• Organised and structured. Requirements arrive from across the business and they rarely arrive tidy. You triage them, sequence them against commercial priority, and keep a clear picture of what is landing when. Nothing gets dropped and you do not need to be chased.
• Relentless energy. You would rather ship five things this week than perfect one thing next month.
• Speed wins and you know it. You treat turnaround time as a feature of the work, not a constraint on it.
• Commercially aware. This work exists to win revenue and you judge it on that basis.

Useful, not essential:

• Understanding of video production
• Video editing
• Social content and posting experience
• SEO

We care far more about what you have shipped than where you studied.