Develop and execute the regional sales strategy to grow revenue in the Northern South Island.

Regional Sales Manager

Job Id: 13678 City: Auckland, North Island, New Zealand Department: Sales & Commercial Function: Sales & Commercial Employee Type: Permanent Full Time Seniority Level: Mid-Senior level

Division Overview: To lead, develop, and execute UPL's regional sales strategy by managing distributor networks, channel partners, and field teams — ensuring sustainable business growth and farmer-centric value delivery.

Role Purpose: Responsible for driving revenue growth, expanding market presence, and managing the sales strategy within your assigned geographic region. This role acts as a bridge between UPL's strategic objectives and on-ground execution.

Key Working Relationships

  • Internal: Country Head / Head of Sales, Regional sales team, NPP, Technical, Regulatory team, Marketing Team, Supply chain team
  • External: UPL retailer partners, Industry organisations, Independent agronomists and key influencers

Role Accountabilities

  • Role Specific Accountabilities
    • Build and maintain strong relationships with UPL retail customers through regular, purposeful contact within the assigned territory
    • Proactively manage the territory to meet and exceed sales targets and KPIs
    • Engage key stakeholders across the territory to grow awareness and advocacy for UPL and its product portfolio
    • Provide regular, structured feedback to the Head of Sales on market conditions, competitor activity, and pricing dynamics
    • Own forecasting accuracy for the regional sales team, ensuring timely and reliable inputs
    • Conduct quarterly business reviews with key accounts to track performance and identify growth opportunities
    • Develop UPL brand preference with key retailers, positioning UPL products as the preferred choice in corporate tender processes
    • Partner with the customer service team to deliver best-in-class service to all retailer partners
    • Provide high-quality technical support and agronomic advice to customers across the territory
  • Sales Strategy & Target Achievement
    • Drive achievement of regional sales targets across volume and value, spanning crop protection, biologicals, adjuvants, and specialty nutrition portfolios
    • Develop and execute regional go-to-market strategies aligned with UPL's national commercial objectives
    • Monitor sales performance metrics regularly and take proactive corrective action where needed
  • Customer – Internal and External
    • Build effective, collaborative relationships with internal stakeholders to ensure aligned and seamless customer outcomes
    • Anticipate and exceed both internal and external customer needs, managing expectations proactively
    • Take personal ownership of customer service standards and continuously raise the bar on service delivery
    • Identify, understand, and respond to evolving customer needs with agility and professionalism
  • Systems & Processes
    • Comply with business processes, systems and policies. Deliver all required business system outcomes accurately and on time
  • Workplace Health, Safety and Environment
    • Comply fully with all UPL WHS policies, procedures, and practices in line with the UPL Health, Safety and Environment Policy
    • Actively support and participate in HSE initiatives, projects, and programmes
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