HT Logistics Limited is a New Zealand–based logistics company providing freight, transport, warehousing and supply-chain solutions to businesses across New Zealand. We are committed to delivering reliable, efficient and cost-effective logistics services, and to helping our clients move their goods with confidence — domestically and internationally.

We are now seeking a Marketing Specialist to help us develop structured marketing strategies to attract new clients and support the business's ongoing growth.

Key Responsibilities of this role:

  • Conduct thorough market research to identify industry trends, client needs, and the competitive landscape within the freight and logistics sector.
  • Analyze business client and shipper behavior and purchasing patterns to inform marketing strategies.
  • Develop comprehensive marketing plans aligned with the company's business objectives and service offerings.
  • Collaborate with cross-functional teams to integrate marketing efforts with the overall business and operational strategy.
  • Create and execute integrated marketing campaigns across various channels to promote the company's logistics and supply-chain services.
  • Manage the end-to-end marketing campaign process, from concept through execution and analysis.
  • Oversee digital marketing initiatives, including social media, website, and email marketing.
  • Monitor the company's online presence and optimise digital channels to enhance brand visibility among target business clients.
  • Ensure consistency in messaging and visual elements across all marketing materials.
  • Utilise data analytics tools to measure and report on the effectiveness of marketing strategies.
  • Identify areas for improvement and implement data-driven optimisations.
  • Collaborate with internal teams, external agencies, and vendors to achieve marketing goals.
  • Build and maintain relationships with key stakeholders, including clients, freight partners, and service providers.

 

To be qualified for this role, you will need:

  • At least 5 years of marketing-related work experience, or a bachelor's degree or higher qualification in Marketing or Business can replace the work experience requirement.
  • A can-do attitude and the ability to work under pressure.
  • Good analytical skills.
  • Good communication skills in both writing and speaking.

If you think you are the right one, do not hesitate to send us your CV.

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