Digital Marketing Specialist - Auckland

1. Hybrid work (office, construction site)

2. Remuneration: $30-40/hour depends on experience and skills

3. Guarantee minimum 30 hours per week

Marketing Specialist

We are a growing carpet and vinyl flooring sales and services company looking for a creative, motivated, and results-driven Marketing Specialist to help develop and grow our business through effective marketing strategies and digital channels.

The successful candidate will be responsible for developing and implementing our overall marketing strategy, establishing and managing our online presence, and building our brand across social media platforms including REDnote, TikTok, Wechat, Instagram, Facebook, and other relevant platforms.

Key Responsibilities:

• Develop and implement marketing strategies to increase brand awareness, customer engagement, and sales.
• Establish, manage, and grow the company’s social media accounts.
• Create engaging content including photos, videos, short-form videos, promotions, and educational content about our carpet and vinyl products and services.
• Manage and regularly update REDnote, TikTok, Instagram, Facebook, and other online platforms.
• Develop promotional campaigns and digital advertising strategies.
• Identify new marketing opportunities and ways to attract new customers.
• Monitor social media performance, customer engagement, and marketing results.
• Work with the sales and service team to promote products, special offers, completed projects, and customer experiences.
• Develop partnerships with influencers, content creators, and other relevant businesses where appropriate.
• Help strengthen the company’s brand image and increase our online visibility.
• Keep up to date with social media trends, digital marketing trends, and new promotional opportunities.

Ideal Candidate:

• A bachelor's degree or higher qualification; or

• At least two years of relevant professional experience in online promotion, digital marketing or a closely related position.

• Experience in marketing, digital marketing, social media management, or a related field.
• Strong understanding of social media platforms and content creation.
• Creative, proactive, and able to develop new marketing ideas independently.
• Good communication and organisational skills.
• Experience with TikTok, REDnote, Instagram, Facebook, and online advertising is highly desirable.
• Photography, video editing, graphic design, or content creation skills would be an advantage.
• A genuine interest in growing a business and generating measurable marketing results.

What We Offer:
An opportunity to play an important role in growing and establishing our brand in the flooring industry.