Vice General Manager - Sales and Marketing Direction

This executive role is responsible for the overall leadership, strategic direction, and performance of Raytech's sales and marketing functions. You will develop and execute a comprehensive commercial strategy to drive revenue growth, enhance brand visibility, and solidify Raytech's position in NZ. The role works closely with the Director and the executive team to align sales and marketing initiatives with the company's long-term strategic goals.

Key Job Responsibilities

Strategic Leadership & Planning

       •      Develop and implement the annual sales and marketing strategy and business development plans to achieve company revenue and growth targets.

•      Identify new market opportunities, emerging technologies, and potential growth areas to expand Raytech's market share.

•      Lead the exploration of new business models and service offerings to maintain a competitive edge in the technology services industry.

Sales & Business Development Management

•      Lead, mentor, and manage the sales team to achieve performance goals and build a high-performance, results-driven culture.

•      Oversee the entire sales process, from lead generation and client acquisition to contract negotiation and closing, ensuring a robust sales pipeline.

•      Build and maintain strong, long-lasting relationships with key clients, partners, and stakeholders to foster repeat business and strategic alliances.

Marketing & Brand Management

•      Direct all marketing activities, including digital marketing, content creation, brand management, and public relations to enhance brand awareness and generate qualified leads.

•      Oversee the development and execution of go-to-market strategies for new products and services, ensuring effective market penetration.

•      Utilize market research, data analytics, and customer insights to refine marketing strategies, measure performance, and ensure effective ROI.

Team Management & Development

•      Foster a collaborative, innovative, and supportive team environment that encourages professional growth and high performance.

•      Recruit, train, and develop team members, identifying career paths and ensuring the team possesses the necessary skills to succeed in a dynamic market.

•      Establish clear performance metrics, conduct regular performance reviews, and implement incentive programs to drive excellence and accountability.

Operational & Financial Oversight

•      Develop and manage the sales and marketing budget, ensuring cost-effective strategies and efficient resource allocation to maximize returns.

•      Monitor financial performance against targets, analyze key metrics, and report to the Director on progress, variances, and forecasts.

•      Collaborate with other departments (e.g., engineering and IT) to ensure seamless integration of sales and marketing strategies with project delivery and service execution.

Candidate Requirements

•     A Bachelor's or Master's Degree in Engineering, Marketing, Business, Science or a related field.

•    Minimum of 5 years of proven experience at a senior management level, with a demonstrated ability to develop and execute strategic business plans.

•    Proven track record of developing and executing successful sales and marketing strategies that have delivered significant revenue growth and market expansion.

•    Deep understanding of sales cycles, business development, financial management, and contract negotiation.

•    Excellent leadership, communication, negotiation, and relationship-building skills, with the ability to influence stakeholders at all levels.

•   Strategic thinker with strong analytical, problem-solving, and decision-making capabilities.