Develop and optimize media plans for ZURU's FMCG brands across multiple markets

Media Planning Manager

We're looking for a passionate and talented Media Planning Manager to help drive the growth of our FMCG vertical as we scale globally!

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.

As a Media Planning Manager for ZURU, you will be responsible for media campaign planning across a portfolio of exciting and fast-growing ZURU brands spanning multiple consumer categories. These are high-energy brands with bold creative ambition, and this role is your opportunity to help shape how they show up in market.

You will support the delivery of best-in-class media planning across platforms including TikTok, Meta, YouTube and digital display, helping to develop audience frameworks and implement planning processes that drive results. You'll bring a passion for building brands through the funnel- balancing performance delivery with brand-building activity to grow these exciting challenger brands.

You will work closely with the Media Buying team, Data & Analytics team, and ZURU brand teams across each vertical to ensure campaigns are well-planned, clearly measured, and aligned to business objectives. This is a brilliant opportunity to build your skills and career within a fast-paced, future-thinking global company.

Roles & Responsibilities

  • Support the delivery of Media Strategy and Planning across your ZURU assigned brands ensuring plans are insight-led and audience-first
  • Contribute to the development and implementation of media measurement frameworks, working closely with the Media Buying and Data & Analytics teams
  • Help embed the Future Demand philosophy into campaign planning, developing a deep understanding of brand-building media principles
  • Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption
  • Build productive working relationships with tech and media partners to maximise value and innovation for ZURU brands
  • Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights
  • Collaborate with cross-functional brand and marketing teams to ensure all media activity aligns with brand and vertical objectives
  • Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues

Skills & Experience

  • 4+ years' experience in Digital Marketing, Media Planning or Paid Media, ideally within an agency or in-house brand environment
  • Hands-on experience across key platforms including Meta Business Manager, TikTok Ads Manager and Google ad products
  • Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing
  • Experience working on consumer brands — FMCG, CPG or similar categories preferred
  • Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus
  • Strong communicator — confident sharing ideas, contributing to discussions and building relationships across teams
  • Analytical and curious mindset with the ability to interpret data and turn it into clear recommendations
  • Organised and proactive — able to manage multiple work streams, meet deadlines and flag issues early
  • Eager to learn, take initiative and grow within a dynamic, high-performing global marketing team
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