A Grade Rental Homes is a company that specializes in commercial, residential, and short-term rentals. Our primary job is to look after your Asset, optimise your rental revenue, and manage your tenants professionally. We now need one Marketing Officer to join our busy team. This is a full-time job with guaranteed hours of 30 hours per week.

 

The job involves the following tasks and duties:  

• Develop, maintain and strengthen a consistent brand image to build market awareness and reputation.

• Plan, develop and organise advertising and promotional campaigns to support the company's occupancy and growth objectives.

• Coordinate the production of marketing content within time and budget constraints.

• Plan and manage the company's social-media presence and digital marketing channels, maintaining an ongoing content calendar across properties.

• Create consumer awareness and effectively promote the attributes of the company's properties and services through targeted, segment-specific campaigns.

• Manage online listings and campaign placement from a marketing and brand-positioning perspective (as distinct from routine leasing administration).

• Analyse data regarding consumer patterns and preferences, and build tenant segment profiles (e.g. families, retirees, professionals).

• Interpret and predict current and future consumer trends to inform positioning and campaign strategy.

• Develop precise market-positioning and promotional strategies matching each tenant segment to the appropriate properties (e.g. school-zone / families, coastal / retirees, CBD / professionals).

• Research potential demand and market characteristics for the company's existing and new rental offerings; collect and analyse statistical and market information.

• Monitor competitor pricing and market dynamics, and prepare regular market-analysis reports.

• Advise on differentiated pricing and discount strategies across school-zone, coastal, CBD and community properties — monitored monthly and recalibrated quarterly to maintain competitiveness.

• Support business growth and development through the preparation and execution of marketing objectives, policies and programs.

• Optimise the positioning, promotion and service direction of existing properties.

• Commission and undertake market research to identify market opportunities for new and existing properties, and advise on target segments, pricing and positioning for new project planning.

• Develop and execute marketing plans, then review, measure and refine campaign effectiveness.

 

Requirements for this job:

· You will need at least 3 years of proven work experience in the relevant area.

· A bachelor's degree or higher qualification in marketing or a business-related area can replace the work experience requirement.

· You should have good interpersonal and communication skills.

· You should be able to work during the weekend and sometimes in the evening.

· You should have good attention to detail and good time management skills.

 

If you think you are the right one, do not hesitate to send us your CV.  

 

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