Marketing Specialist - Automotive Sales & Growth

About Us:

Motorcom Limited is an established Auckland motor vehicle dealership providing quality vehicles to a diverse customer market. As our business continues to grow, we are looking for a commercially focused Marketing Specialist to develop our marketing activities, strengthen our digital presence, identify new customer opportunities and improve the conversion of marketing-generated enquiries into vehicle sales. This is a hands-on professional marketing role combining market analysis, campaign development, digital marketing, customer acquisition, business development and measurement of marketing performance. 

About the Role:

Reporting directly to the Director/Manager, the Marketing Specialist will be responsible for identifying market opportunities and developing, coordinating and implementing marketing and promotional strategies for the dealership. The successful applicant will research customer and competitor trends, develop advertising and promotional campaigns, manage digital marketing channels, recommend pricing and promotional strategies, generate qualified customer enquiries and analyse the commercial effectiveness of marketing activities. The role also includes responsibility for developing and converting marketing-generated sales opportunities. This allows the Marketing Specialist to directly measure the effectiveness of campaigns and customer-acquisition initiatives. 

Key Responsibilities:

• Research the New Zealand motor vehicle market, competitor activity, customer demographics and purchasing trends. 
• Identify market opportunities, customer segments and opportunities for business growth. 
• Develop and implement marketing and promotional plans designed to increase dealership visibility, customer enquiries and vehicle turnover. 
• Advise management on vehicle positioning, promotional pricing, advertising strategy and target markets. 
• Plan and coordinate digital and traditional marketing campaigns. 
• Manage marketing across the dealership website, social media channels and online automotive platforms. 
• Develop marketing content, advertising copy, promotional materials and campaign communications. 
• Develop targeted campaigns for different vehicle categories, customer segments and ageing stock. 
• Monitor competitor vehicle offerings, pricing and promotional strategies. 
• Develop lead-generation and customer-acquisition initiatives. 
• Develop referral, repeat-customer and business-development programmes. 
• Identify potential fleet, corporate, community and referral relationships. 
• Manage and nurture customer leads generated by marketing campaigns. 
• Assist with converting qualified marketing-generated enquiries into completed vehicle sales. 
• Develop customer follow-up and retention strategies. 
• Analyse advertising expenditure, customer enquiries, lead sources, sales conversions and marketing return on investment. 
• Prepare regular marketing performance reports for management. 
• Recommend adjustments to marketing, pricing and promotional strategies based on campaign performance and market information. 

Minimum Requirements: 

• A bachelor’s degree or higher in Communication, Marketing, Business, Commerce or a related discipline.
• At least 2 years of relevant commercial experience in marketing, sales or business development, customer acquisition, financial or client advisory services, account or relationship management, or another customer-facing commercial role. 
• Strong written and verbal communication skills. 
• Demonstrated ability to engage customers and develop professional relationships. 
• Strong commercial and customer-service awareness. 
• Confidence using digital platforms, social media and general business software. 
• Good analytical and organisational skills. 
• Ability to work independently and take responsibility for marketing outcomes. 

Desirable: Previous experience within the motor vehicle industry is advantageous but is not essential. Dealership-specific vehicle, product and system training will be provided. 

Skills We Value 

• Understanding of customer behaviour and purchasing decisions. 
• Ability to turn customer and market information into practical marketing initiatives. 
• Strong communication and persuasive skills. 
• Experience developing customer relationships. 
• Commercial awareness and a results-oriented approach. 
• Creativity combined with analytical thinking. 
• Digital and social-media capability. 
• Ability to measure marketing activity against actual business outcomes. 

Remuneration

The successful applicant will receive between $35-$40/hour, depending on qualifications, experience and capability. In addition to the guaranteed salary, the employee will be eligible for a performance incentive relating to qualifying vehicle sales generated or materially assisted through the employee's marketing, businessdevelopment, lead-generation and customer-conversion activities. The incentive is additional to the guaranteed salary. 

 Why Join Us? 

This is an opportunity to take ownership of marketing within a growing automotive business and work directly with the dealership's decision-makers. The role provides exposure across market research, campaign strategy, digital marketing, customer acquisition, business development and sales performance, with the ability to see how marketing initiatives translate directly into commercial results. 

How to Apply 

Please submit: • your current CV; and • a cover letter explaining your relevant qualifications and marketing, sales, business-development, advisory or customer-acquisition experience. Applications should be submitted through:  admin@motorcom.co.nz

Applications close: 9th October 2026

Motorcom - welcomes applications from suitably qualified candidates who meet the requirements of the position.